Master the fundamentals of using Google App campaigns to deliver relevant ads, and grow your business with the power of machine learning. After completing this foundational Google Ads Apps learning path, you'll be able to: Explain how App campaigns drive marketing success by enabling user discovery and engagement Create an App campaign to meet a...
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In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. ... Knowledge Check In this course, you will learn about the strategy and effectiveness of Waze Ads, including:Destination-Based Marketing: Waze turns your location into a destination by interacting directly with drivers in motion.Data and...
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Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a programmatic deal buys and implement using...
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Whether you’re a marketing strategist or an account manager looking to drive results, start your journey here. ... adsskills ... Google Ads ,Google Ads ,Google Ads ,Google Ads ,Google Ads ,Google Ads ,Google Ads ,Google Ads ,Google Реклама
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... Knowledge Check An Intro to Waze: Our company’s mission and history.In this course, you will learn about the following:The Power of Waze: The Waze global network is more than 110 million drivers strong.The Waze Mission: As a human movement company, Waze saves drivers time and helps eliminate traffic through community-sourced...
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Master the essentials of creating, managing, and reporting on your inventory with AdMob. Learn best practices for growing your revenue and controlling the quality of ads. After completing this foundational Google AdMob learning path, you'll be able to:1) Set up an AdMob account.2) Create, manage and report on inventory with AdMob.3) Use AdMob...
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Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks. About this exam Demonstrate...
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Connect with your audience and meet your marketing objectives with the YouTube and Google Video ad solutions. Discover ad formats designed to capture the attention of today’s consumer and pair them with YouTube audience solutions to deliver more relevant ads at scale. Boost your campaign performance with creative strategies for telling effective...
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Grow your business with Shopping ads that place your products in front of millions of online shoppers searching for the types of things you offer. Learn best practices for campaigns that promote online and local inventory to help boost traffic to your website or local store, and discover how Smart Shopping campaigns can help you maximize...
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Learn the creative essentials to build campaigns that deliver the right message across Google platforms. Understand how to make your ads relevant to your audience by using the right tools and creative formats. After completing this learning path, you’ll be able to: Identify campaign types and deliver the right message with Google Display ads...
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Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...
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Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Ad Manager can help you optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business. After completing this intermediate learning path, you’ll be able to:...
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In this section, you’ll learn how getting your business on the map can grow your business and bring customers through your front door. ... Knowledge Check Here are a few examples of how CCP works in different cities: A look at the latest offerings from Waze, and an introduction to Waze Ads.In this course, you will learn about the following:New...
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Waze’s ad formats can help you capture attention and prompt action during relevant in-car moments. In this section you’ll learn how our formats are designed to influence navigation behaviors and drive impact. ... Knowledge Check In this course, you will learn more about who makes up Waze’s highly-engaged global community of drivers.Demographics:...
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Learn how to build a successful campaign using Google Ads from start to finish with this extensive course optimized for account managers and planners. Establish foundational knowledge of Google Ads and maximize with more detailed knowledge including: Creative excellence, improving performance with optimization score, and more. After completing...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
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Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...
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Foster productivity and collaboration in your teaching and research using G Suite. From smarter email to seamless video conferencing to real time feedback on student work, these modules will help faculty collaborate easily and securely across disciplines and campuses. ... Foster productivity and collaboration in your teaching and research using...
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Learn how to bring your creative vision to life and develop data-driven creatives with Google Web Designer. Understand how Google Web Designer is seamlessly integrated with Display & Video 360. After completing this foundational Google Web Designer learning path, you'll be able to: 1) Bring your creative vision to life by using Google Web...
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Welcome! Whether you’re just getting started with Waze’s advertising solutions, or looking to learn best practices, the Waze Fundamentals course will help you make the most of your campaigns. From learning about Waze’s community and audience you can reach with your campaigns, to creative best practices that can help you stand out from the crowd,...
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Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a Programmatic deal buys and...
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Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet a client’s campaign requirements with the appropriate deal type and ad format. After completing this foundational Authorized Buyers learning path, you'll be able to: 1) Set up Authorized Buyer Program parent and child...
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Learn the fundamentals of creating a Discovery campaign After completing this foundational Discovery campaign learning path, you'll be able to: - Create and manage Discovery campaigns - Apply best practices - Build inspirational Discovery ads Note: Some courses contain links to sites that may not be available in your preferred language or that...
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Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and...
