Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...
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...Create automated channel groupings based on how you organize your Search campaigns to help optimize conversion paths. ... bid optimization, conversion path, channel grouping, custom channel grouping, automated channel grouping, DDA, data-driven attribution, data-driven attribution model, SA360, Search Ads 360, GMP, Google Marketing Platform ...
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Make use of information about your business to provide reporting insights and automate campaign management using Business data in Search Ads 360. ... automated rule, campaign management, business data, SA360, Search Ads 360, GMP, Google Marketing Platform ... Examples of business data tables by industry Introduction to business data Using...
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...your goals, and then using performance data to find what gets results and doing more of it. This training shows you how to optimize your campaign with Display & Video 360. ... Optimization means building your campaign so it’s effective in working toward your goals, and then using performance data to find what gets results and doing more of...
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Build Creatives with Display & Video 360
Explore the Power of Creatives With Google Marketing PlatformDrive real-world business outcomes with high-quality creatives. Connect the dots between media and creative by using data-driven formats and strategies to deliver relevant ad experiences. ... There are three different...
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Get Started with Advertising in Mobile App Inventory
Build Your Media Strategy with Display & Video 360Successfully set up an in-app campaign in Display & Video 360. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, pre-bid verification, brand safety, app-ads.txt, mobile marketing, mApp...
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Navigate the New Search Ads 360 Experience
Get Started with Search Ads 360Recognize the updated navigation and advanced enterprise functionality of the new Search Ads 360. ... Search Ads 360 ... To learn more about this topic, select the following links. Resources Answer this question...
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Get to Know Display & Video 360
Power Your Media Plan with Display & Video 360Learn the role Display & Video 360 plays within the Google Marketing Platform suite of products. Understand the five modules within Display & Video 360 and how they can help you manage your campaign from end to end....
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Plan Campaigns in Display & Video 360
Power Your Media Plan with Display & Video 360Learn how to build a media plan before executing a campaign in Display & Video 360, as well as how to discover publishers and available inventory to include in your plan. ... Display & Video 360, DV360, digital...
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Explore Search Ads 360 Performance Center
Get Started with Search Ads 360Learn the key benefits of Search Ads 360 Performance Center. ... Google Marketing Platform, GMP, Search Ads 360, SA360, Search Ads 360 budget management, budget management ...
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Use Search Ads 360 and Google Analytics
Build Your Campaign Strategy with Search Ads 360...help inform your bid strategy and workflow by using the integration points and share data between Search Ads 360 and Google Analytics. *This course provides background, instruction, and tips related to the updated...
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Use Inventory Management in Search Ads 360
Build Your Campaign Strategy with Search Ads 360...ad groups, text ads, keywords, and Google Ads sitelinks using inventory management in Search Ads 360. ... inventory campaign, Custom Feed, inventory management, inventory, SA360, Search Ads 360, GMP, Google...
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Measure Bid Performance in Search Ads 360
Build Your Campaign Strategy with Search Ads 360Understand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides...
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Pick a Search Ads 360 attribution model
Optimize performance in Search Ads 360Discover how to go beyond last click with Search Ads 360 attribution models. You'll learn how to create your own data-driven attribution model. ... last click, last interaction, data-driven attribution, time decay,...
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Optimize Search Ads 360 ad content
Optimize performance in Search Ads 360Search Ads 360 provides a variety of ad features to help ad performance, but finding the winning combination can be difficult. Optimization is part art, part science, but there are tips to efficiently determine the...
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Discover the essentials of planning, executing, and measuring your media plans in Display & Video 360. Explore how to design, produce, and manage high impact ads, and learn how to get your ad in front of the users you want to reach the most. After completing this foundational Display & Video 360 learning path, you'll be able to: Discover...
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... Reach today's always-connected audiences wherever they are. Work smarter with end-to-end campaign management for enterprises in one tool — from media planning and creative development to measurement and optimization. ... Display & Video 360, DV360, GMP, google marketing platform ... Display & Video 360 ,Google Marketing Platform
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Get to Know Deals in Display & Video 360
Build Your Media Strategy with Display & Video 360Determine the appropriate deal strategy for a programmatic buy. ... discover, configure, negotitate execute, deals, Marketplace, programmatic guaranteed, programmatic, DV360, display & video 360, guaranteed, execute,...
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Use Data-Driven Attribution in Search Ads 360
Build Your Campaign Strategy with Search Ads 360...conversion path, channel grouping, custom channel grouping, automated channel grouping, DDA, data-driven attribution, data-driven attribution model, SA360, Search Ads 360, GMP, Google Marketing Platform ...
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Use Your Business Data in Search Ads 360
Build Your Campaign Strategy with Search Ads 360...business to provide reporting insights and automate campaign management using Business data in Search Ads 360. ... automated rule, campaign management, business data, SA360, Search Ads 360, GMP, Google Marketing...
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Search Ads 360 Certification Exam Study Guide
Search Ads 360 Certification ExamThe Search Ads 360 Certification Exam Study Guide links to resources you might find helpful in prearpring for the assessment. ... Search Ads 360, Certification, Search Management., Search Ads 360 Certification ...
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Build on your Display & Video 360 knowledge by exploring digital marketing maturity concepts, Connected TV, and Structured Data Files while digging deeper into Programmatic Guaranteed deals. After completing this Display & Video 360 learning path, you'll be able to: 1) Discover how the Digital Marketing Maturity Framework is a roadmap to...
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Execute Programmatic Guaranteed Deals in Display & Video 360
Build Your Media Strategy with Display & Video 360...Guaranteed deal strategy using the deal workflow. Demonstrate effective negotiation practices and complete the deal set up. ... display & video 360, DV360, programmatic, programmatic guaranteed, Marketplace,...
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Get to Know Display & Video 360's Read/Write API
Advance and Execute Your Media Strategy with Display & Video 360Achieve full Display & Video 360 workflow automation by using Read/Write API. ... line item editing, insertion order editing, campaign editing, line item setup, insertion order setup, campaign setup, bulk editing,...