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Learn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... YouTube, Why YouTube, YouTube Story, video, google ads, marketing objectives, customer journey, campaigns, awareness, consideration, action, goals, campaign goals, marketing funnel, consumer journey ... YouTube helps brands...

• Duration 12m
• Rating 4.2

Learn how Google Ad Manager can help you gather first-party contextual data and improve performance for advertisers and buyers. ... Google Ad Manager, First-party data, contextual data, third-party data, Privacy-forward, Publisher First-party data, key-values, ad units ... Why invest in contextual data? Contextual tools available in Ad Manager...

• Duration 15m
• Rating 4.5

Bring effective results and save hours of operational time using automated bid strategies in Search Ads 360, by applying best practices while setting up. ... bidding strategy, bid strategy, SA360, Search Ads 360, GMP, Google Marketing Platform ... Impact of constraints and how to avoid limiting potential Bid automation best practices ROI bid...

• Duration 18m
• Rating 5.0

Google Chat is a great way to efficiently communicate with colleagues and students in real time across different devices. Explore how to set up and implement processes to use this to enhance communication across your...

• Duration 4m
• Rating 5.0

Learn how Ads Creative Studio can help you and your team make effective video ad creative, with the option to use templates designed for Google's platforms. ... ads creative studio, ACS, video creative, youtube...

• Duration 10m

Learn how Ads Creative Studio can help you and your team make effective video ad creative, with the option to use templates designed for Google's platforms. ... ads creative studio, ACS, video creative, youtube...

• Duration 10m

When running App campaigns for engagement (ACe), you must build out audience lists. Learn which audience builder is right for you, supported user lists, and implementation. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... Walt is doing a great job so far! He's identified which audience builder to use based on...

• Duration 8m
• Rating 4.0

When running App campaigns for engagement (ACe), you must build out audience lists. Learn which audience builder is right for you, supported user lists, and implementation. ... ACe, app campaigns for engagement, app...

• Duration 8m
• Rating 4.0

Learn how to use omnichannel bidding to grow total sales. ... omnichannel bidding ... Shopping behavior has shifted over the years to a digital omnichannel experience where shoppers search for items online before making a purchase in-store.Many companies are shifting their marketing strategy to omnichannel to support the change in shopping...

• Duration 16m
• Rating 5.0

Learn how to use omnichannel bidding to grow total sales. ... omnichannel bidding ... Shopping behavior has shifted over the years to a digital omnichannel experience where shoppers search for items online before...

• Duration 16m
• Rating 5.0

Learn how to use omnichannel bidding to grow total sales. ... omnichannel bidding ... Shopping behavior has shifted over the years to a digital omnichannel experience where shoppers search for items online before...

• Duration 16m
• Rating 5.0

Benefit from live streaming options built into Google Meet for easy large scale meetings. ... Additional Resources Live streaming is built into Google Meet so you can easily communicate with a wider audience when...

• Duration 7m
• Rating 5.0

Learn how to use Ad Manager reports to uncover key insights and opportunities to drive more yield across your inventory. ... Ad Manager, yield management, dynamic allocation, optimized competition, first look, target...

• Duration 10m
• Rating 4.9

Use Ad Manager’s robust reporting to generate unified reports and gain a comprehensive understanding of your ad stack, without the need to regularly and manually reconcile reports from across multiple providers. Use...

• Duration 10m
• Rating 4.9

Learn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...

• Duration 5m
• Rating 4.5
• Intermediate

Learn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...

• Duration 5m
• Rating 4.5
• Intermediate

Learn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...

• Duration 5m
• Rating 4.5
• Intermediate

Learn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...

• Duration 5m
• Rating 4.5
• Intermediate

Learn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...

• Duration 5m
• Rating 4.5
• Intermediate

Learn to implement Performance Planner best practices to help fulfill marketing objectives. ... Get to know how harnessing Performance Planner can help make sure your budget and bid strategies support your business...

• Duration 5m
• Rating 4.5
• Intermediate

Google Chat is a great way to efficiently communicate with colleagues and students in real time across different devices. Explore how to set up and implement processes to use this to enhance communication across your institution. ... In this lesson, you will learn how to use Google Chat to communicate with colleagues and students in real time....

• Duration 4m
• Rating 5.0

Learn how Ads Creative Studio can help you and your team make effective video ad creative, with the option to use templates designed for Google's platforms. ... ads creative studio, ACS, video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative...

• Duration 10m

Make sure you have systems in place to measure the events that matter most to your business. Understand the impact of conversion data on your marketing efforts. ... Implement conversion tracking in 3 steps Conversion...

• Duration 8m
• Rating 4.8
• Beginner