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Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies. By earning the Google Ads Apps Certification, Google recognizes your ability to: Explain how App campaigns drive marketing success by enabling...

• Path
• Duration 2.8h
• Rating 4.6
• Beginner
• Award

Become familiar with the basic steps of campaign setup. Learn the techniques for building audiences and how audiences differ between App Campaigns for installs (ACi) and App Campaigns for engagement (ACe) and how to set up ACe in Google Ads. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... The basic steps to...

• Duration 10m
• Rating 4.0

Learn how the benefits of optimization score can improve app performance. ... Optimization, optimization score ... Optimization score drives direct increase in performance Show what you know What is optimization score? Let's look at a couple of bid and budget recommendations as examples to see how the optimization score works and some best...

• Duration 7m
• Rating 5.0

When running App campaigns for engagement (ACe), you must build out audience lists. Learn which audience builder is right for you, supported user lists, and implementation. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... How to build audiences in Google Ads Here are two brief surveys for you to complete Walt...

• Duration 8m
• Rating 4.0

Learn how to make effective ads for App campaigns using Google's guidance and best practices. ... App Campaign, App Creative, App Ad Creative, App Creatives, App Creative Best Practices, App Creative Tips, App Campaign Best Practices, App Campaign Tips ... Google Ads Apps ,Google Ads

• Path
• Duration 12m
• Rating 4.9
• Beginner

... Expected Lesson Time: 5 minutes Customize a student’s experience with Chrome extensions and apps UNIT 1: USING CHROMEBOOKS IN CLASSROOMS WITH DIVERSE LEARNERS More Info Explore and install Chrome extensions in the...

• Duration 5m
• Rating 4.6
• Beginner

Become familiar with the basic steps of campaign setup. Learn the techniques for building audiences and how audiences differ between App Campaigns for installs (ACi) and App Campaigns for engagement (ACe) and how to...

• Duration 10m
• Rating 4.0

Discover how to use Google Ad Manager to serve ads in your apps. Explore the different ad formats and their use cases. Learn how to set up and use Ad Manager mediation to optimize your yield and fill rates. ...

• Duration 46m
• Rating 4.5

Learn how the benefits of optimization score can improve app performance. ... Optimization, optimization score ... Optimization score drives direct increase in performance Show what you know What is optimization...

• Duration 7m
• Rating 5.0

When running App campaigns for engagement (ACe), you must build out audience lists. Learn which audience builder is right for you, supported user lists, and implementation. ... ACe, app campaigns for engagement, app...

• Duration 8m
• Rating 4.0

App Campaign, App Creative, App Ad Creative, App Creatives, App Creative Best Practices, App Creative Tips, App Campaign Best Practices, App Campaign Tips ... Learn how to make effective ads for App campaigns...

• Duration 20m
• Rating 4.6

... In this video, you'll learn about maximizing conversions bidding for App campaigns, including the benefits and how to implement them. ...

• Duration 8m
• Rating 4.8

Are you tracking all meaningful app conversions? Learn about app conversion tracking and the process for bidding on those conversions ... Track conversions

• Duration 7m
• Rating 4.7

Learn the features and benefits of app open, adaptive banners, rewarded interstitials, and full-screen native, and compare their new format enhancements with traditional app formats. Examine real-life use cases for...

• Duration 10m
• Rating 4.8

Create your moblie app strategy for Authorized Buyers. ... ADX, ad exchange, Marketplace, Programmatic Guranteed, Programmatic, Authorized Buyers ... Mobile app ads can drive positive outcomes for brands with better...

• Duration 15m
• Rating 4.9

Learn why this is the right moment to dive into in-app advertising. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, in-game advertising, pre-bid verification, brand safety, app-ads.txt, mobile...

• Duration 11m
• Rating 4.8

Understand how market expansion can help drive app growth and how to get started with localization. ... Go global in 3 stepsAt a high level, there are three key steps to internationalizing your app:1. Select the right...

• Duration 6m
• Rating 4.9
• Beginner

Understand why campaign-level guidance is necessary to guide machine learning toward optimal campaign outcomes. ... Screenshot for illustrative purposes After a campaign has ramped up, you’ll need to make sure you’re...

• Duration 9m
• Rating 4.8
• Beginner

...a goal for your efforts and the campaign. ... Resources Nadia needed a solution for growing YourAdventure's app userbase. After considering business- and app-specific objectives, she decided to focus on install...

• Duration 8m
• Rating 4.9
• Beginner

Learn how to set appropriate campaign bidding and budgets, and adopt best practices for optimization. ... apps, app campaigns, apps best practices, app installs, app bids, app budgets ... Troubleshooting common issues Align with the goals to identify the right app campaign solutions Now that you're familiar with the different types of bidding,...

• Duration 20m
• Rating 5.0

Learn how to make effective ads for App campaigns using Google's guidance and best practices. ... App Campaign, App Creative, App Ad Creative, App Creatives, App Creative Best Practices, App Creative Tips, App Campaign Best Practices, App Campaign Tips ... Creative best practices for app campaigns

• Duration 10m
• Rating 4.6

Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an...

• Duration 7m
• Rating 4.5

Learn how to set appropriate campaign bidding and budgets, and adopt best practices for optimization. ... apps, app campaigns, apps best practices, app installs, app bids, app budgets ... Troubleshooting common issues...

• Duration 20m
• Rating 5.0