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... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...

• Duration 10m
• Rating 4.8
• Advanced

Content owners and creators should know when to grant or obtain copyright permissions and licenses, as well as how concepts such as fair use, fair dealing, and public domain may impact their work. ... Introduction...

• Duration 15m
• Rating 4.8
• Advanced

... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...

• Duration 10m
• Rating 4.6
• Advanced

... Manage your asset ownership carefully Check your knowledge Resolve asset ownership conflicts Respect shared ownership Try it Keep ownership information up-to-date If you work for a record label or music publisher,...

• Rating 4.3
• Advanced

...that reflects revenue splits. The Asset report (under Ads Revenue) does just that. To split revenue between channels, focus on Uploader or Channel ID.The other case in which ownership (and revenue) may be split...

• Duration 15m
• Rating 4.6
• Advanced

Businesses of any size can take advantage of Google My Business, but how do you manage at scale? In this course, we’ll help you navigate verifying locations in bulk and cover how to power campaigns in AdWords using...

• Duration 6m
• Rating 4.8
• Beginner

... Google Google ... Local shopping is changing. While many shoppers appreciate convenience and the tactile experience of being in a store, more people are beginning their shopping journey online....

• Rating 4.8

You’ve almost reached your destination! Before you arrive let’s review a few things! ... The Power of Waze Wrap Up & Resources With Waze integrated into your advertising strategy, the car is no longer a digital dark zone. Now you can connect with drivers in that critical moment before a purchase decision.To learn more about our formats visit our...

• Duration 3m
• Rating 4.9

... If you’re ready to promote your products to nearby shoppers searching on Google, you can set up a local inventory ads campaign through Pointy in just two clicks. Local inventory ads are high-intent...

• Rating 4.4