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... In this video, you'll learn about tROAS bidding for App campaigns, including requirements, setup, bidding, and budget setting. ...

• Duration 17m
• Rating 3.8

Learn why human guidance is necessary in a world of automated campaigns. ... As machine learning becomes more widely used, savvy marketers and agencies are realizing two things: Expertise in machine learning and...

• Duration 3m
• Rating 4.7
• Beginner

Discover how Google App campaigns, powered by machine learning, provide value to advertisers and users. ...

• Duration 10m
• Rating 4.7
• Beginner

Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just...

• Duration 7m
• Rating 4.5

A founding principle to driving apps growth is putting the user first. After that all else will follow. If your marketing objective is to increase awareness, this is a collection of modules to help you build a comprehensive solution and use the right tools to measure impact. ... If your marketing objective is to increase apps growth, take this...

• Path
• Duration 2.1h
• Rating 4.7
• Intermediate

Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies. By earning the Google Ads Apps Certification, Google recognizes your ability to: Explain how App campaigns drive marketing success by enabling...

• Path
• Duration 2.8h
• Rating 4.6
• Beginner
• Award

Learn how the benefits of optimization score can improve app performance. ... Optimization, optimization score ... Optimization score drives direct increase in performance Show what you know What is optimization score? Let's look at a couple of bid and budget recommendations as examples to see how the optimization score works and some best...

• Duration 7m
• Rating 5.0

When running App campaigns for engagement (ACe), you must build out audience lists. Learn which audience builder is right for you, supported user lists, and implementation. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... How to build audiences in Google Ads Here are two brief surveys for you to complete Walt...

• Duration 8m
• Rating 4.0

Learn how to make effective ads for App campaigns using Google's guidance and best practices. ... App Campaign, App Creative, App Ad Creative, App Creatives, App Creative Best Practices, App Creative Tips, App Campaign Best Practices, App Campaign Tips ... Google Ads Apps ,Google Ads

• Path
• Duration 12m
• Rating 4.9
• Beginner

... Expected Lesson Time: 5 minutes Customize a student’s experience with Chrome extensions and apps UNIT 1: USING CHROMEBOOKS IN CLASSROOMS WITH DIVERSE LEARNERS More Info Explore and install Chrome extensions in the...

• Duration 5m
• Rating 4.6
• Beginner

Explore key trends about app behavior and usage across different types of businesses. Learn how app promotion helps with discovery and engagement. ... Customers expect to connect with their favorite brands and...

• Duration 7m
• Rating 4.7
• Beginner

...sold and the type of tickets (e.g., child vs. adult) in the same view to better understand which movies appeal to families. You can use purchase details with the following Search Ads 360 features: You can add any...

• Duration 14m
• Rating 5.0

Learn how the benefits of optimization score can improve app performance. ... Optimization, optimization score ... Optimization score drives direct increase in performance Show what you know What is optimization...

• Duration 7m
• Rating 5.0

When running App campaigns for engagement (ACe), you must build out audience lists. Learn which audience builder is right for you, supported user lists, and implementation. ... ACe, app campaigns for engagement, app...

• Duration 8m
• Rating 4.0

App Campaign, App Creative, App Ad Creative, App Creatives, App Creative Best Practices, App Creative Tips, App Campaign Best Practices, App Campaign Tips ... Learn how to make effective ads for App campaigns...

• Duration 20m
• Rating 4.6

... In this video, you'll learn about maximizing conversions bidding for App campaigns, including the benefits and how to implement them. ...

• Duration 8m
• Rating 4.8

Are you tracking all meaningful app conversions? Learn about app conversion tracking and the process for bidding on those conversions ... Track conversions

• Duration 7m
• Rating 4.7

Learn the about the three components of creating a seamless mobile experience for your customers — deep linking, tracking conversions, and bidding on conversions. ... At some companies, silos between web and app teams...

• Duration 8m
• Rating 4.8

Learn the features and benefits of app open, adaptive banners, rewarded interstitials, and full-screen native, and compare their new format enhancements with traditional app formats. Examine real-life use cases for...

• Duration 10m
• Rating 4.8

...Analytics journey. ... google analytics 360, google analytics, firebase analytics, cross device reporting, app and web analytics, app + web, analytics, google analytics for firebase, google analytics 4 properties,...

• Duration 9m
• Rating 4.5

...Analytics journey. ... google analytics 360, google analytics, firebase analytics, cross device reporting, app and web analytics, app + web, analytics, google analytics for firebase, google analytics 4 properties,...

• Duration 9m
• Rating 4.5

Create your moblie app strategy for Authorized Buyers. ... ADX, ad exchange, Marketplace, Programmatic Guranteed, Programmatic, Authorized Buyers ... Mobile app ads can drive positive outcomes for brands with better...

• Duration 15m
• Rating 4.9

Learn why this is the right moment to dive into in-app advertising. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, in-game advertising, pre-bid verification, brand safety, app-ads.txt, mobile...

• Duration 11m
• Rating 4.8

Understand how market expansion can help drive app growth and how to get started with localization. ... Go global in 3 stepsAt a high level, there are three key steps to internationalizing your app:1. Select the right...

• Duration 6m
• Rating 4.9
• Beginner