Ready to dive into the global market? Before launching products or services to an international audience, it's important to validate your new markets, know the difference between translation and localisation and...
Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective...
...a business online. But before you can get started, you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that...
If you have a physical storefront, you'll need to harness local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in...
Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?
Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.
Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?
Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?
