Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?
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Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.
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Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website. She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices. Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?
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Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?
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Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.
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Offer a Personalized Mobile Experience
Drive growth with mobile experience...matters to user experience and conversion rate. Learn how payment solutions may be used to enhance site or app personalization. ... Personalize, Personalization, GPay, Payments, Identity, Optimize, Conversion...
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Offer a Personalized Mobile Experience
Drive growth with mobile experience...matters to user experience and conversion rate. Learn how payment solutions may be used to enhance site or app personalization. ... Personalize, Personalization, GPay, Payments, Identity, Optimize, Conversion...
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Manage Settings with the Admin Tab
Drive Advertising Revenue with Google Ad Manager...the settings in the Admin tab. With these adjustments, you can enable your business to serve ads on your site or app the way you want them to appear. ... Admin settings, Google Ad Manager ... Check your knowledge...
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Boost Your Active View Score in Ad Manager
Drive Advertising Revenue with Google Ad Manager...important for publishers to consider. Use Ad Manager’s active view score to drive ad performance on your site or app. ... Active View, Google Ad Manager ... Check your knowledge Track impressions with viewability....
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...you will explore a variety of Google digital tools and how they can be used to increase productivity in the workplace and in everyday life. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the courses, try...
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...you will explore a variety of Google digital tools and how they can be used to increase productivity in the workplace and in everyday life. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the courses, try...
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Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience. Take a look at the following terms – do you know what they mean in the web analytics world?
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Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience. Take a look at the following terms – do you know what they mean in the web analytics world?
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...learning path, you'll be able to: - Create and manage Discovery campaigns - Apply best practices - Build inspirational Discovery ads Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. ... Learn the fundamentals of creating a Discovery campaign. ...
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Explore Google’s Dynamic Tagging Solutions
Achieve Tagging ExcellenceLearn how Google’s recommended dynamic tagging solutions, the Global Site Tag and Google Tag Manager, can set your measurement strategy up for success. ... website tag manager, tag manager code, tag management system,...
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Explore Google’s Dynamic Tagging Solutions
Privacy Resource HubLearn how Google’s recommended dynamic tagging solutions, the Global Site Tag and Google Tag Manager, can set your measurement strategy up for success. ... website tag manager, tag manager code, tag management system,...
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Receive tips on writing a resume and cover letter, and learn how to stand out in interviews while conveying your personal brand throughout. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the courses, try...
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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
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...experts. Learn how to implement new product features and optimize your usage of Google Ad Manager to drive growth for your business. Note: Some content from the linked sites may not be available in your preferred language. ... Explore these short, on demand videos to stay up-to-date with new products, best practices, and advice from Google...
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...to writing a business plan, learn how to set up an online store, and estimate the financing you will need to create your own business. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the courses, try...
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...to writing a business plan, learn how to set up an online store, and estimate the financing you will need to create your own business. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the courses, try...