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Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?

• Duration 4m
• Rating 5.0

Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.

• Duration 2m
• Rating 5.0

Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website. She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices. Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?

• Duration 2m
• Rating 4.8

Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?

• Duration 4m
• Rating 4.3

Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.

• Duration 2m
• Rating 4.6

...matters to user experience and conversion rate. Learn how payment solutions may be used to enhance site or app personalization. ... Personalize, Personalization, GPay, Payments, Identity, Optimize, Conversion...

• Duration 10m
• Rating 4.6

...matters to user experience and conversion rate. Learn how payment solutions may be used to enhance site or app personalization. ... Personalize, Personalization, GPay, Payments, Identity, Optimize, Conversion...

• Duration 10m
• Rating 4.6

...the settings in the Admin tab. With these adjustments, you can enable your business to serve ads on your site or app the way you want them to appear. ... Admin settings, Google Ad Manager ... Check your knowledge...

• Duration 20m
• Rating 4.7
• Beginner

...important for publishers to consider. Use Ad Manager’s active view score to drive ad performance on your site or app. ... Active View, Google Ad Manager ... Check your knowledge Track impressions with viewability....

• Duration 12m
• Rating 4.7
• Beginner

...you will explore a variety of Google digital tools and how they can be used to increase productivity in the workplace and in everyday life. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the courses, try...

• Path
• Duration 1.0h
• Rating 5.0
• Beginner

...you will explore a variety of Google digital tools and how they can be used to increase productivity in the workplace and in everyday life. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the courses, try...

• Path
• Duration 1.0h
• Rating 4.8
• Beginner

Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience. Take a look at the following terms – do you know what they mean in the web analytics world?

• Duration 2m
• Rating 4.7

Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience. Take a look at the following terms – do you know what they mean in the web analytics world?

• Duration 2m
• Rating 5.0

...learning path, you'll be able to: - Create and manage Discovery campaigns - Apply best practices - Build inspirational Discovery ads Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. ... Learn the fundamentals of creating a Discovery campaign. ...

• Path
• Duration 1.1h
• Rating 4.8
• Beginner

Learn how Google’s recommended dynamic tagging solutions, the Global Site Tag and Google Tag Manager, can set your measurement strategy up for success. ... website tag manager, tag manager code, tag management system,...

• Duration 12m
• Rating 4.8
• Beginner

Learn how Google’s recommended dynamic tagging solutions, the Global Site Tag and Google Tag Manager, can set your measurement strategy up for success. ... website tag manager, tag manager code, tag management system,...

• Duration 12m
• Rating 4.8
• Beginner

Receive tips on writing a resume and cover letter, and learn how to stand out in interviews while conveying your personal brand throughout. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the courses, try...

• Path
• Duration 1.2h
• Rating 5.0
• Beginner

Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?

• Duration 2m
• Rating 4.5

Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?

• Duration 2m
• Rating 4.8

...experts. Learn how to implement new product features and optimize your usage of Google Ad Manager to drive growth for your business. Note: Some content from the linked sites may not be available in your preferred language. ... Explore these short, on demand videos to stay up-to-date with new products, best practices, and advice from Google...

• Path
• Rating 4.7
• Beginner

...to writing a business plan, learn how to set up an online store, and estimate the financing you will need to create your own business. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the courses, try...

• Path
• Duration 9m
• Rating 5.0
• Beginner

...to writing a business plan, learn how to set up an online store, and estimate the financing you will need to create your own business. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the courses, try...

• Path
• Duration 34m
• Rating 5.0
• Beginner