...to include mobile in your advertising strategy. Understanding the options and tools available and how to choose the right keywords and ad formats will set you up to succeed in your first mobile marketing campaign.
Once your online shop is set up, it's time to ensure everything is optimised correctly so that customers have the smoothest user experience possible. Each touchpoint is an important communication opportunity between...
...you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results.
...and localisation and ensure you have the technical infrastructure to manage it all. Once you have a solid set-up, consider advertising across borders so that your marketing messages are seen by the right people,...
Technology plays a big part in most people’s lives these days, but how do you make sure it actually improves your life rather than distracts from it? In this module, you’ll discover why a healthy relationship with...
Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take.
Explore the steps to writing a business plan, learn how to set up an online store, and estimate the financing you will need to create your own business. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the...
Explore the steps to writing a business plan, learn how to set up an online store, and estimate the financing you will need to create your own business. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the...
Learn how to develop and maintain healthy tech habits. About this course Technology plays a big part in most people’s lives these days, but how do you make sure it actually improves your life rather than distracts from it? In this module, you’ll discover why a healthy relationship with technology is so important, and how you can become more...
Editing the live Waze map is a serious business that can impact many of our drivers across the world. To avoid inconvenience, always follow these guidelines: What you learned is awesome, yet there is more that needs...
...the distance to a store where they can purchase the item.FULL can be something to work on once you are live on Local Inventory Ads, as implementation takes a bit longer. MHLSF (Merchant Hosted Local Storefront)...
...bridge is under construction in Seattle, and the surrounding roads will be closed for 24 hours. You'll be setting up this road closure in WME using practice mode, so don’t worry, your changes won’t affect the live...
...bridge is under construction in Seattle, and the surrounding roads will be closed for 24 hours. You'll be setting up this road closure in WME using practice mode, so don’t worry, your changes won’t affect the live...
...use” -- for example in the UK, it is referred to as “fair dealing.”)Courts will analyze a specific case based on a set of principles to consider whether a piece of content can benefit from fair use or fair dealing...
