...writing is any written communication like emails, memos, presentations or reports used in a professional setting. In this module, you’ll learn how to make your business communications clear, well-structured, and...
...to include mobile in your advertising strategy. Understanding the options and tools available and how to choose the right keywords and ad formats will set you up to succeed in your first mobile marketing campaign.
If you have a physical storefront, you'll need to harness local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in...
...and learn how to effectively sell your products online. From the tools you'll need to build your online shop from scratch, to payment methods and managing orders, this introductory topic will get you on your way.
Once your online shop is set up, it's time to ensure everything is optimised correctly so that customers have the smoothest user experience possible. Each touchpoint is an important communication opportunity between...
...you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results.
...and localisation and ensure you have the technical infrastructure to manage it all. Once you have a solid set-up, consider advertising across borders so that your marketing messages are seen by the right people,...
Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take.
Explore the steps to writing a business plan, learn how to set up an online store, and estimate the financing you will need to create your own business. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the...
Explore the steps to writing a business plan, learn how to set up an online store, and estimate the financing you will need to create your own business. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the...
...foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up data. It's important to understand how Google measures omnichannel impact and store visits, and puts that...
