Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate...
Learn how to take your business global and start selling to customers abroad. About this course Want to know what it takes to go global? Discover how to enter new markets and sell to customers around the world, with our free of charge course on how to expand a business internationally. ... Google Ateliers Numériques ,Grow with Google ,Grow with...
Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
Get your business noticed and connect with more customers through social media, video, and content marketing. About this course Take our course free of charge to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with...
...people interested in your website, you can use online advertising to directly connect with future customers. Learn how an SEM auction works and which elements are important to master so you can create ads that...
...grasp of how they work. Even more importantly, having design and usability best practices under your belt will help you build a website that tells your story well, and allow your customers to find what they need.
Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers. About this course Start our course free of charge and learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and...
Matt needs to make sure his website is suitable for his Portuguese customers. He’s made a list of translation and localisation tasks. Which items on his list relate to localisation?
Matt needs to make sure his website is suitable for his Portuguese customers. He’s made a list of translation and localisation tasks. Which items on his list relate to localisation?
Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers. How can Google Search Console help Seth with this?
Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?
Hamish has created a website with an online booking system for his salon appointments. He wants to engage more with his customers and came up a list of goals. Help Hamish to match each task with the online tool you think he should use to achieve his goal.
Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?
Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.
Jim owns a local bike shop and wants to be noticed more by the people in his town. He decides to use the internet to connect with customers online by creating a listing for his business in a local directory like Google My Business. Help Jim create his listing by choosing the minimum information he should add.
Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?
