...machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which...
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Turn data into insights
Understand customers needs and online behavioursKnowing how to turn digital data into actionable insights can improve your online campaign results and help you meet your goals. In this topic, you'll learn about the data cycle, how to draw actionable insights from...
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Develop and test strategic decisions
YouTube Content Ownership...where you currently are. From there you can determine whether performance improved or declined as a result of actions you took.Decide how long to run the experiment, and implement adjustments to your creative...
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate...of day, etc. to predict performance for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and incorporating...
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Google Workspace: Slides - Part 1
Google Workspace...Slides. ... Introduction to Google Workspace: Slides - Part 1 Slides: Build a Presentation - Add, Copy, Paste, and Delete Slides, Apply Themes and Layouts, Add Page Numbers, Use Presenter Notes, and Link Slides...
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... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...
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... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...