... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...
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Introduction: Grow Offline Sales with Google
Advanced Omnichannel Certificate...how customers who interact with Google ads are not just visiting stores, but also making in-store purchases. Next, we will have a closer look at each of these solutions. For consumers, there is no singular,...
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How to start adding closures and events
WME Road Closures and Events...have learned that Traffic Events (TEs) impact traffic and must be linked to road closures. They help Waze drivers plan routes by providing advance notifications, ensuring smoother traffic flow. Now it’s practice...
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How to start adding closures and events
WME Road Closures and Events...have learned that Traffic Events (TEs) impact traffic and must be linked to road closures. They help Waze drivers plan routes by providing advance notifications, ensuring smoother traffic flow. Now it’s practice...
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Waze’s ad formats can help you capture attention and prompt action during relevant in-car moments. In this section you’ll learn how our formats are designed to influence navigation behaviors and drive impact. ... Stand Out From the Crowd Navigation Behaviors: Formats That Matter Join Your Consumers on the Ride Offer Awareness Call to Actions &...
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate...to online. Map campaigns by online ROAS or conversion rate compared to offline ROAS or in-store purchase rate. 1. Determine offline-focused campaigns As a best practice, choose campaigns or portfolios with a...
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License assignment best practices
Premium IT Admin Features...> Subscriptions. From here, find the answers to these questions:What licenses has your institution purchased?How many licenses have been assigned?How many licenses are currently available?Who are the licenses...
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Module 4: Measuring Offline Impact
Advanced Omnichannel Certificate... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how...
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Local shopping: searching online and shopping in-store
Pointy, a part of Google...the perfect gift. They click on the store details to get directions and head in-store to complete their purchase. By having the products they carry in-store listed online, local retailers can appeal to these “need...
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Module 1: Local Inventory Ads
Advanced Omnichannel Certificate...on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries: Local Inventory...