Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?
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Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?
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Jane owns a florist in a small village; she has a loyal local customer base but would like to increase the reach of her business to appeal to a wider area. Networking would ensure Jane could publicise her services to others. Can you help her identify which of these situations would be classed as a networking opportunity?
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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
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Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?
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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...
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Promoting your products
Pointy, a part of Google... If you’re ready to promote your products to nearby shoppers searching on Google, you can set up a local inventory ads campaign through Pointy in just two clicks. Local inventory ads are high-intent...
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...highlights of the data that was gathered: - 75% of all eBook downloads came via his social media posts, 15% coming from his email newsletter and 10% via organic search traffic - Most eBook downloads occured between 5.00 p.m. and 7.00 p.m. - Facebook accounted for 65% of social media eBook downloads, LinkedIn made up another 25%, while other...
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Engage customers with Google My Business
Google My BusinessWith Google My Business, getting your business information to stand out on Google Search and Maps is easier than you think. See how you can create a free Business Profile that will help attract new customers and...