Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates. After completing this learning path, you’ll know how to: Utilize Google Ads to increase awareness and consideration for your brand Connect with your...
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Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from connecting with the right audience to measuring valuable campaign insights. After completing this learning path, you’ll be able to: Understand the basics of Google Search, Google Display, Shopping campaigns, and YouTube Improve campaign...
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Learn how Google Ads can help you drive traffic from online advertising to your store. Note: Given the challenging environment many businesses need to operate in as a result of the COVID-19 outbreak, we understand that some of the best practices shared in this training path can't currently be implemented. We still wanted to provide you with the...
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Discover the tools and strategies to improve online sales by maximizing performance for your clients. After completing this learning path you’ll be able to: Maximize performance by delivering the right message, increasing your efficiency in bidding and mastering creative fundamentals Connect with your audience, master conversion data, and...
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Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale. By earning the Google Ads Video Certification, Google recognizes your ability to:...
