...for that video, this will also create a reference file and allow you to set a match policy at this time.You may also choose another upload method, depending on your content inventory and technical resources.For...
With mobile video consumption on the rise, it makes sense to include mobile in your advertising strategy. Understanding the options and tools available and how to choose the right keywords and ad formats will set you...
Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...
...and not just partner-uploaded videos.Download the Asset report (under Ads Revenue) for the desired time period.Filter by Asset Channel ID, which will identify the channel that owns each asset.Then, sum up all...
To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?
...own or control intellectual property in different countries. In these cases, YouTube will pay each owner all net revenue the asset earned in that country. For example, one owner will receive the revenue from views...
...a 48-72 hour delay in reporting. It can inform your content or upload strategies in close to real time.Gross revenue is the amount the advertisers paid to run ads. YouTube takes a percentage of this figure, and...
Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers. About this course Start our course free of charge and learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and...
...latest research with Nielsen, YouTube reaches more 18 to 49 year-olds in an average week than all TV networks combined. YouTube has launched local versions in more than 88 countries. Graphic Title Let’s look at...
