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Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?

• Duration 2m
• Rating 4.6

Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.

• Duration 2m
• Rating 4.8

Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?

• Duration 2m
• Rating 5.0

Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?

• Duration 2m
• Rating 5.0

Learn how to take your business global and start selling to customers abroad. About this course Want to know what it takes to go global? Discover how to enter new markets and sell to customers around the world, with our free of charge course on how to expand a business internationally. ... Google Ateliers Numériques ,Google Ateliers Numériques...

• Collection
• Duration 1h
• Rating 4.6
• Beginner

Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?

• Duration 4m
• Rating 5.0

Master complex road systems, optimize routing, and provide accurate guidance. Once you’re ready, take the assessment and get an official Junction Boxes and Paths certification! (and also a cool badge!) Note: Editing Junction Boxes and Paths is typically available at Level 3 and above, but may vary by country. Please check with your local...

• Path
• Rating 4.8

Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?

• Duration 5m
• Rating 4.8

...to include mobile in your advertising strategy. Understanding the options and tools available and how to choose the right keywords and ad formats will set you up to succeed in your first mobile marketing campaign.

• Path
• Duration 35m
• Rating 4.7

The world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns to...

• Path
• Duration 30m
• Rating 4.6

Web browsing on-the-go is very much a part of everyday life - which is why a mobile presence is important for businesses to embrace. Learn about mobile SEO. the differences between mobile sites and mobile apps, and...

• Path
• Duration 20m
• Rating 4.7

...who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to attract new customers, by mastering local advertising, mobile marketing and more.

• Path
• Duration 25m
• Rating 4.8