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Jane owns a florist in a small village; she has a loyal local customer base but would like to increase the reach of her business to appeal to a wider area. Networking would ensure Jane could publicise her services to others. Can you help her identify which of these situations would be classed as a networking opportunity?

• Duration 2m
• Rating 5.0

...more information on the differences between campaign types, check out our Help Center article. When it comes to creating manual campaigns, the biggest indicator of campaign performance is the similarity between...

• Duration 15m
• Rating 4.6
• Advanced

Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?

• Duration 2m
• Rating 4.8

Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?

• Duration 5m
• Rating 4.8

Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...

• Duration 1m
• Rating 4.3

...with the Ads Partner Revenue report (Summary), which allows him to track revenue, views and watch time and compare them to each. If John wants to look at content performance, he should also include data about UGC...

• Duration 15m
• Rating 4.8
• Advanced

...your fair share of revenue New Article Title Try it Try it Check your knowledge MCQ New Article Title New Article Title MARK AS COMPLETE yt_ca_mc01_5.1 cid-multi-claims%2Fcid-multi-claims_restrictivenessscale-en...

• Duration 15m
• Rating 4.8
• Advanced

...Try it Try it Check your knowledge Check your knowledge New Article Title New Article Title MARK AS COMPLETE YT-CA-Cover Art New Block Title New Block Title New Block Title New Block Title New Block Title New...

• Duration 15m
• Rating 4.8
• Advanced

...YouTube relies on this information to claim videos and display ads, so your revenue could be impacted by incomplete or inaccurate information.You can specify the ownership for an asset directly in the Content ID...

• Rating 4.3
• Advanced

... Try it Answer complex questions with Content Manager CMS Check your knowledge Make the most of YouTube's APIs Store and manage data in the cloud Find out how YouTube’s data tools can help you retrieve, track, and...

• Rating 4.0
• Advanced

...these reports for accounting purposes. Dozens of interconnected metrics and dimensions overlap to form a comprehensive picture of performance. Content Manager provides insight to how content performs across many...

• Duration 15m
• Rating 4.9
• Advanced

...Try It Try it Check your knowledge Check your knowledge New Article Title New Article Title Mark AS Complete YT-CA-Cover Art New Block Title New Block Title New Block Title New Block Title New Block Title New...

• Duration 15m
• Rating 5.0
• Advanced

...Addresses are pretty straightforward, but make sure you don’t have any typos and the information is complete. Take care to double check the postal code, since sometimes spreadsheet software will delete leading...

• Duration 6m
• Rating 4.8
• Beginner

...reference examples Content licensed non-exclusively from a third party Content released under Creative Commons or similar open licenses Public domain footage, recordings, or compositions Clips from other sources...

• Duration 15m
• Rating 4.9
• Advanced

...who want to manage their intellectual property.Because managing music rights is especially complex, YouTube is committed to addressing the challenges presented by digital rights management and helping...

• Rating 4.8
• Advanced

...content owner.U.S. courts will evaluate fair use on a case-by-case basis to determine the specific outcome.YouTube has a Fair Use Protection initiative to raise awareness of fair use within our community.The U.S....

• Rating 4.7
• Advanced

...takedowns? A user disputes your Content ID claim, then you reinstate the claim. What are the possible outcomes based on their next action? You have a disputed claim for a video that you and the uploader want to...

• Rating 4.5
• Advanced

...record labels need to deliver asset metadata, ownership, and references with their content, publishing companies and other rights organizations must ensure that their composition metadata, ownership, and asset...

• Rating 4.7
• Advanced

...makes it easy to manage your rights at scale by offering three predefined policies that cover the most common situations. You can apply these to partner-uploaded content (your content) as well as user-uploaded...

• Rating 4.5
• Advanced

Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...

• Duration 5m
• Rating 5.0