Search Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...
...module, you’ll discover why a healthy relationship with technology is so important, and how you can become more aware of your own online usage. You’ll also learn about the different tools you can use to help you...
Knowing how to turn digital data into actionable insights can improve your online campaign results and help you meet your goals. In this topic, you'll learn about the data cycle, how to draw actionable insights from...
Tap into the world of e-commerce and learn how to effectively sell your products online. From the tools you'll need to build your online shop from scratch, to payment methods and managing orders, this introductory...
Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service?
Welcome to the Waze Map Editor Traffic Events and Road Closures Course As a Waze Map Editor, you play a vital role in keeping the map accurate and helping drivers navigate smoothly. But road closures can still disrupt...
Thanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to...
Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience. Take a look at the following terms – do you know what they mean in the web analytics world?
Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
Sasha loves travelling, jazz music, shopping and dining out. Which, if any, of Sasha's recent activities might have used APIs (Application Programming Interfaces)?
Ideas become more powerful when they’re shared. In this module, you’ll discover how simple tools like mind maps, storyboards, images and storytelling can help you share your ideas and capture the attention of your...
Now it’s time to gauge your current search skills. For each of the following questions, use your device to search online and find the answer. We suggest a maximum of two minutes per question.
...this topic will show you how to put your best foot forward when creating a digital business strategy. Learn how to stand apart from the competition and how to impress customers at every point of their experience.
Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings?
Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.
Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?
Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?
To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?
Kira wants to master the art of self-promotion so she can use it more in work, and with her family and friends. It's proving difficult though, as she's struggling to get over some of the misconceptions she's heard about it. Can you help her out?
From websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more...
