Pre-Self-Assessment
By completing this 2-minute survey, you'll help us understand your current knowledge and skill level in this area. That enables us to continuously improve your learning experience. Rate your confidence level for each...
By completing this 2-minute survey, you'll help us understand your current knowledge and skill level in this area. That enables us to continuously improve your learning experience. Rate your confidence level for each...
By completing this 2-minute survey, you'll help us understand your current knowledge and skill level in this area. That enables us to continuously improve your learning experience. Rate your confidence level for each...
Now that you've completed the learning path, completing this 3-minute survey helps us measure your knowledge and skill level in this area. That enables us to continuously improve your learning experience. Just like...
Now that you've completed the learning path, completing this 3-minute survey helps us measure your knowledge and skill level in this area. That enables us to continuously improve your learning experience. Just like...
Now that you've completed the learning path, completing this 3-minute survey helps us measure your knowledge and skill level in this area. That enables us to continuously improve your learning experience. Just like...
Master how data-driven attribution uses your conversion data to calculate the actual contribution of each ad interaction across the conversion path. Each data-driven model is specific to each advertiser. ...
Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet a client’s campaign requirements with the appropriate deal type and ad format. After completing this foundational Authorized Buyers learning path, you'll be able to: 1) Set up Authorized Buyer Program parent and child...
Examine how bulk edits made via structured data files can help you to streamline campaign management in Display & Video 360. ... bulk editing, Structured Data Files, SDF, automation, Display & Video 360, line item...
Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager. After completing this foundational Ad Manager learning path, you'll be able to:1) Set up an Ad Manager Network.2) Create inventory, ad campaigns, and creatives in Ad...
Initiate a new connected TV campaign in Display & Video 360 that aligns with campaign goals. Based on the goal of the connected TV campaign, determine the best way to buy connected TV inventory, set frequency...
Google Tasks and Google Keep are useful tools to help you keep track of notes and to-do lists, stay organized, and collaborate with others and works well with other tools such as Gmail and Calendar. ... Create to-do...
... Determine Essential Elements in a Training Plan Constructing a Framework Expected Lesson Time: 45 minutes Lesson Check Create a Training Plan UNIT 2: DESIGN PROFESSIONAL LEARNING Now let's do a quick check to make...
Examine attribution reporting in Google Analytics 4, Google Analytics 4 conversion exports to Google Ads, and conversion modeling in Google Analytics 4. ... Attribution, Google Ads, Measurement, Google Analytics ... Answer this question correctly to mark the module complete.In Google Analytics 4, what section allows you to view attribution...
... Create Captivate Your Audience Let’s Start Creating! UNIT 5: FACILITATE WITH PROFESSIONALISM Expected Lesson Time: 30 minutes Lesson Check Now let's do a quick check to make sure you got this lesson (and that we...
Learn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube,...
Learn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube,...
Delivering the full potential of digital engagement involves many challenges, both technical and organizational. In this course you will learn how the Digital Marketing Maturity framework is a roadmap to achieving...
Discover the tools and strategies to improve online sales by maximizing performance for your clients. ... Improve online sales with Google Ads : Google Skip to main content This site uses cookies to provide you...
Use structured data files to perform bulk edits in Display & Video 360. ... line item editing, insertion order editing, campaign editing, line item setup, insertion order setup, campaign setup, bulk editing,...
... Make It Stick A Coach’s Week A Coach’s Day Master Your Calendar VIDEO: Tips for Remote Coaching Now let's do a quick check to make sure you’ve mastered this lesson.Coach Alex’s schedule is one example of a typical...
Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business. After completing this foundational learning path on Google Analytics 4 properties, you'll be able to: Explain how Google Analytics 4 properties address your...
... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to...
... Lesson Check UNIT 4: PLANNING FOR ENGAGING TRAINING SESSIONS Create Preparing for a Successful Training Session Explore How Agendas Are Designed Expected Lesson Time: 30 minutes Now let's do a quick check to make...
... Make Learning Personal Google Tools to Assist Essential Elements of Personalized Classroom Lessons Lesson Check Expected Lesson Time: 25 minutes UNIT 2: LEVERAGE LEARNING MODELS TO PERSONALIZE LEARNING Your Turn...