Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
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Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet a client’s campaign requirements with the appropriate deal type and ad format. After completing this foundational Authorized Buyers learning path, you'll be able to: 1) Set up Authorized Buyer Program parent and child...
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Learn how to build a successful campaign using Google Ads from start to finish with this extensive course optimized for account managers and planners. Establish foundational knowledge of Google Ads and maximize with more detailed knowledge including: Creative excellence, improving performance with optimization score, and more. After completing...
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Learn the creative essentials to build campaigns that deliver the right message across Google platforms. Understand how to make your ads relevant to your audience by using the right tools and creative formats. After completing this learning path, you’ll be able to: Identify campaign types and deliver the right message with Google Display ads...
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Learn how to use optimization score recommendations to drive optimal performance for your advertising campaigns. This learning path will help you master bidding and budget strategies, successfully reach your audience with the right message, and navigate automated campaigns. After completing this learning path you should be able to: Create an...
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Welcome! Whether you’re just getting started with Waze’s advertising solutions, or looking to learn best practices, the Waze Fundamentals course will help you make the most of your campaigns. From learning about Waze’s community and audience you can reach with your campaigns, to creative best practices that can help you stand out from the crowd,...
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Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager. After completing this foundational Ad Manager learning path, you'll be able to:1) Set up an Ad Manager Network.2) Create inventory, ad campaigns, and creatives in Ad...
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Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. ... Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. ... DoubleClick Bid Manager, DBM, Bid Manager, DBM Benefits, client discovery, DBM pitch, DDM, DoubleClick Digital Marketing, DBM best practices,...
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Build on your Display & Video 360 knowledge by exploring digital marketing maturity concepts, Connected TV, and Structured Data Files while digging deeper into Programmatic Guaranteed deals. After completing this Display & Video 360 learning path, you'll be able to: 1) Discover how the Digital Marketing Maturity Framework is a roadmap to...
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Waze’s ad formats can help you capture attention and prompt action during relevant in-car moments. In this section you’ll learn how our formats are designed to influence navigation behaviors and drive impact. ... Knowledge Check In this course, you will learn more about who makes up Waze’s highly-engaged global community of drivers.Demographics:...
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Subtle connections are made during in-person learning scenarios. In this module we will look at creating a learning environment that allows you as the educator to remain aware of barriers to learning and maintain connections with learners. ...
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Master the fundamentals of using Google App campaigns to deliver relevant ads, and grow your business with the power of machine learning. After completing this foundational Google Ads Apps learning path, you'll be able to: Explain how App campaigns drive marketing success by enabling user discovery and engagement Create an App campaign to meet a...
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In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. ... Knowledge Check In this course, you will learn about the strategy and effectiveness of Waze Ads, including:Destination-Based Marketing: Waze turns your location into a destination by interacting directly with drivers in motion.Data and...
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G Suite for Education enables educators to support learners at any distance, even with learners using a second language or with intermittent internet. ... Google for Education
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Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies. By earning the Google Ads Apps Certification, Google recognizes your ability to: Explain how App campaigns drive marketing success by enabling...
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Learn how to kick-off an implementation project and complete a needs assessment to identify business objectives and constraints. ... Google Marketing Platform Needs Assessment, Google Marketing Platform Implementation ...
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Master the essentials of creating and customizing Google Search campaigns that get your ads in front of customers looking for what you offer. Learn best practices for keyword and bidding strategies, create effective text ads and boost campaign performance to reach your marketing goals. After completing this foundational Google Ads Search...
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Google's mission is to organize the world’s information and make it universally accessible and useful. We strive to continue making our products more accessible to users, including students with disabilities or learning challenges. As technology plays an increasingly large role in the classroom, think about how you might use different features...
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Whether you are a school’s go-to technologist, a stellar classroom teacher or an enterprising consultant, Certified Trainers are passionate about helping educators transform classrooms with technology. In order to prepare for this application, you will be taken through the Trainer Course below. Our hope is that you will grow as a trainer by...
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Create a plan for collecting data in Google Marketing Platform and identify actionable data points to collect at each phase of the marketing funnel. ... Floodlights, Google Marketing Platform Data, Google Marketing Platform Tagging, Google Marketing Platform Floodlight Tags ...
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Master the fundamentals of Campaign Manager to create, measure, and optimize campaigns that meet your digital marketing needs. Learn how to use targeting features to reach specific audiences and track campaign performance. After completing this foundational Campaign Manager learning path, you'll be able to: 1) Prepare and run campaigns that work...
