Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
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Master the essentials of creating, managing, and reporting on your inventory with AdMob. Learn best practices for growing your revenue and controlling the quality of ads. After completing this foundational Google AdMob learning path, you'll be able to:1) Set up an AdMob account.2) Create, manage and report on inventory with AdMob.3) Use AdMob...
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Learn how effective tagging can improve your ad measurement, and discover which Google tagging solution is best for your business. After completing this foundational learning path on tagging, you'll be able to: Explain what site tags are and why tagging effectively is important for your business Explain the benefits of Google’s dynamic tagging...
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Demonstrate your ability to measure and optimize digital ad performance using Google’s measurement solutions. Certified users will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business. By earning the Google Ads - Measurement Certification,...
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Master the fundamentals of using Google App campaigns to deliver relevant ads, and grow your business with the power of machine learning. After completing this foundational Google Ads Apps learning path, you'll be able to: Explain how App campaigns drive marketing success by enabling user discovery and engagement Create an App campaign to meet a...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
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Small editorial errors are some of the most common reasons ads are prevented from running. These are super simple to prevent once you understand Google’s philosophy. We’ll give you some basic rules to keep in mind when you’re writing your ads. ... policy ... Small editorial errors are some of the most common reasons ads are prevented from...
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In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. ... Knowledge Check In this course, you will learn about the strategy and effectiveness of Waze Ads, including:Destination-Based Marketing: Waze turns your location into a destination by interacting directly with drivers in motion.Data and...
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Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a programmatic deal buys and implement using...
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Connect with your audience and meet your marketing objectives with the YouTube and Google Video ad solutions. Discover ad formats designed to capture the attention of today’s consumer and pair them with YouTube audience solutions to deliver more relevant ads at scale. Boost your campaign performance with creative strategies for telling effective...
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Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Ad Manager can help you optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business. After completing this intermediate learning path, you’ll be able to:...
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Accurate measurement depends on effective tagging. So what are tags, and why are they so powerful? And how are Google’s tagging solutions equipped to handle changes in the privacy ecosystem? ... code, dynamic tagging, dynamic tag, html, html tag, java, javascript, js, measure, measurement, pixel, site code, site pixel, site tagging, sitewide...
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This tailored curriculum provides instructional coaches with tools and strategies that support their 1:1 interactions with educators. The curriculum is designed to be completed sequentially (e.g. follow the lessons in the order they are listed). ... coach success standards, CSS, impactful technology use, ITU, frameworks, amplify, impact,...
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Welcome to Advanced training. By reading, watching videos, and doing activities, you'll learn cutting-edge strategies for integrating Google in your classroom. You can start and stop lessons at any time; we'll track your progress through the course. At the end of this course, you'll be ready to take the exam to become a Google Certified Educator...
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Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...
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Explore advanced Video ads topics to further your knowledge of Google Ads solutions and strategies. Learn more about using Reach Planner for Video and TV campaigns, YouTube's approach to responsibility, and Video action campaign best practices. Note: Some courses contain links to sites that may not be available in your preferred language or that...
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Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...
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Chromebooks are easy-to-use, fast, and secure computers. This makes them a favorite for teachers as it removes the technology hassles, letting you focus on teaching and learning. Throughout the lessons that follow you will learn how to best take advantage of these devices in your classroom, from basic use and customization to integrating Google...
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Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks. About this exam Demonstrate...
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Master the fundamentals of Campaign Manager to create, measure, and optimize campaigns that meet your digital marketing needs. Learn how to use targeting features to reach specific audiences and track campaign performance. After completing this foundational Campaign Manager learning path, you'll be able to: 1) Prepare and run campaigns that work...
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Master the fundamentals of using Google Display to deliver effective display advertising for your business. Learn more about campaigns that build awareness, influence consideration or drive action and how to get your ad in front of the audience you want to reach most. After completing this foundational Google Ads Display learning path, you'll be...
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Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. After completing this foundational Creatives learning path, you'll be able to: 1) Identify creative ad formats that are possible with Google Marketing Platform, and determine...
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Collaboration and productivity skills are a must-have in the modern workforce. Develop and practice these competencies using G Suite, our suite of collaboration tools that help you connect and create. Learn how to use G Suite to make your life easier as a student. Lessons demonstrate how to simplify assignments, bring the fun back to group...
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This course is designed for you and your students to learn how they can help create a safe and positive experience online. By reading, watching videos, and doing activities, you’ll learn how to integrate Digital Citizenship and Safety activities into your classroom curriculum. ... The proper use of technology helps students learn better, and as...
