Small editorial errors are some of the most common reasons ads are prevented from running. These are super simple to prevent once you understand Google’s philosophy. We’ll give you some basic rules to keep in mind when you’re writing your ads. ... policy ... Small editorial errors are some of the most common reasons ads are prevented from...
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Google's mission is to organize the world’s information and make it universally accessible and useful. We strive to continue making our products more accessible to users, including students with disabilities or learning challenges. As technology plays an increasingly large role in the classroom, think about how you might use different features...
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In this lesson, we explore how learners may have more knowledge in their primary language and provide both teachers and learners robust tools to tap into the diverse groups that make up classrooms. We'll provide strategies for educators to create culturally responsive learning environments. ... Technology has broken physical barriers in which...
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Chromebooks are easy-to-use, fast, and secure computers. This makes them a favorite for teachers as it removes the technology hassles, letting you focus on teaching and learning. Throughout the lessons that follow you will learn how to best take advantage of these devices in your classroom, from basic use and customization to integrating Google...
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Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager. After completing this foundational Ad Manager learning path, you'll be able to:1) Set up an Ad Manager Network.2) Create inventory, ad campaigns, and creatives in Ad...
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Build on your Display & Video 360 knowledge by exploring digital marketing maturity concepts, Connected TV, and Structured Data Files while digging deeper into Programmatic Guaranteed deals. After completing this Display & Video 360 learning path, you'll be able to: 1) Discover how the Digital Marketing Maturity Framework is a roadmap to...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
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Unlock unlimited creative learning opportunities, whether students are in front of you or attending remotely. Go beyond the walls of your classroom and learn how digital tools can support creativity, promote student voice, and increase student engagement. Develop new ways to deliver instruction through learning models and digital tools while...
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Discover Google’s marketing and measurement tools, including Google My Business and Google Marketing Platform. Translate your business goals into digital marketing that you can easily measure and improve. Take the Google Ads Measurement assessment and earn a certification to show your knowledge. Note: Some courses contain links to sites that may...
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Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet a client’s campaign requirements with the appropriate deal type and ad format. After completing this foundational Authorized Buyers learning path, you'll be able to: 1) Set up Authorized Buyer Program parent and child...
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Welcome! Whether you’re just getting started with Waze’s advertising solutions, or looking to learn best practices, the Waze Fundamentals course will help you make the most of your campaigns. From learning about Waze’s community and audience you can reach with your campaigns, to creative best practices that can help you stand out from the crowd,...
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Learn the fundamentals of creating a Discovery campaign After completing this foundational Discovery campaign learning path, you'll be able to: - Create and manage Discovery campaigns - Apply best practices - Build inspirational Discovery ads Note: Some courses contain links to sites that may not be available in your preferred language or that...
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Discovery ads help you reach up to 3 billion people looking for inspiration across their personalized feeds on YouTube, Discover, and Gmail. Put your products in front of new audiences as they explore their interests — no search query needed. After completing this foundational Discovery ads learning path, you'll be able to: - Summarize what...
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Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a Programmatic deal buys and...
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Dive into the world of digital music rights on YouTube. Designed for music content owners, this course explores the tools and strategies that help teams effectively deliver content and control music assets at scale. ... YouTube
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Accurate measurement depends on effective tagging. So what are tags, and why are they so powerful? And how are Google’s tagging solutions equipped to handle changes in the privacy ecosystem? ... code, dynamic tagging, dynamic tag, html, html tag, java, javascript, js, measure, measurement, pixel, site code, site pixel, site tagging, sitewide...
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Learn how to use Search Ads 360 to help customers find you wherever they are. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... cross-device, cross-environment, pure downloads, iOS, Android, x-device, mobile bid adjustment, formula columns, custom Floodlight variables, call center, third-party...
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Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...
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Whether you are a school’s go-to technologist, a stellar classroom teacher or an enterprising consultant, Certified Trainers are passionate about helping educators transform classrooms with technology. In order to prepare for this application, you will be taken through the Trainer Course below. Our hope is that you will grow as a trainer by...
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Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale. By earning the Google Ads Video Certification, Google recognizes your ability to:...
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This tailored curriculum provides instructional coaches with tools and strategies that support their 1:1 interactions with educators. The curriculum is designed to be completed sequentially (e.g. follow the lessons in the order they are listed). ... coach success standards, CSS, impactful technology use, ITU, frameworks, amplify, impact,...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
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Optimization means building your campaign so it’s effective in working toward your goals, and then using performance data to find what gets results and doing more of it. This training shows you how to optimize your campaign with Display & Video 360. ... Optimization means building your campaign so it’s effective in working toward your goals, and...
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Master the fundamentals of using Google Display to deliver effective display advertising for your business. Learn more about campaigns that build awareness, influence consideration or drive action and how to get your ad in front of the audience you want to reach most. After completing this foundational Google Ads Display learning path, you'll be...
