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  • View by Google Ads campaign type

    Learn how to implement and optimize Google Ads features for your Search, Display, Video, and Shopping campaigns.

    • Collection
    • Rating 4.8
    • Beginner
  • Google Ads Tutorial Series: Video

    Check out this video series to learn how to drive action with and measure your Google Ads video campaigns.

    • Path
    • Duration 20m
    • Rating 4.9
    • Beginner
  • Google Marketing Platform Academy: Display & Video 360

    Reach today's always-connected audiences wherever they are. Work smarter with end-to-end campaign management for enterprises in one tool — from media planning and creative development to measurement and optimization.

    • Path
    • Duration 4.2h
    • Beginner
  • View by marketing goal

    Learn how to implement and optimize Google Ads features to generate quality leads, drive online sales, and achieve other marketing objectives.

    • Collection
    • Rating 4.9
  • Google Ads Tutorial Series: Display

    Watch videos by Google Ads experts to discover how to meet your goals with Google Ads Display campaigns.

    • Path
    • Duration 28m
    • Rating 4.3
    • Beginner
  • Google Ads Tutorial Series: Search

    Check out this video series to learn how to optimize and maximize your performance on Google Search.

    • Path
    • Duration 19m
    • Rating 4.5
    • Beginner
  • Advance Your Video Ads Expertise

    Explore advanced Video ads topics to further your knowledge of Google Ads solutions and strategies.

    • Path
    • Duration 1.5h
    • Intermediate
  • Mobile Experience Certification Exam

    Demonstrate your mastery of driving growth with mobile experiences. This exam tests knowledge across a broad range of topics related to mobile user experience. Users completing this exam should have a familiarity with mobile as an acquisition channel and...

    • Path
    • Duration 1.3h
    • Rating 4.8
    • Award
  • Explore the Full Value of Video Ad Creative

    Creative is the largest driver of video campaign effectiveness. Learn how to build creative that works for YouTube for each marketing objective, discover YouTube creative tools and resources available to you, navigate how to test and measure creative with Video...

    • Path
    • Duration 1.5h
    • Rating 4.8
    • Intermediate
  • Google Academy on Air: Search Excellence

    We are excited to bring you Google Academy on Air, so you can join us remotely for exclusive training from Google product experts. These sessions will help you take your skills to the next level, as well as provide helpful...

    • Event
    • Duration 2h
  • Measure the Performance of your Google Ads Campaign

    Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance.

    • Path
    • Duration 4h
    • Beginner
  • Learn the fundamentals of Google Ads Smart campaigns

    Understand the essentials of creating Google Ads Smart campaigns to quickly and easily get your message to customers looking for your products and services. Use this automated and simple campaign type to create an ad for your business and reach...

    • Path
    • Duration 17m
    • Rating 4.3
    • Beginner
  • Achieve Tagging Excellence

    Learn how effective tagging can improve your ad measurement, and discover which Google tagging solution is best for your business.

    • Path
    • Duration 43m
    • Rating 4.8
    • Beginner
  • Drive growth with mobile experience

    Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices for how to make the mobile experience fast, seamless, and personalized.

    • Path
    • Duration 59m
    • Rating 4.9
    • Beginner
  • Drive growth with mobile experience

    Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices for how to make the mobile experience fast, seamless, and personalized.

    • Path
    • Duration 59m
    • Rating 4.3
    • Beginner
  • Explore the Value of Discovery Ads

    Discovery ads help you reach up to 3 billion people looking for inspiration across their personalized feeds on YouTube, Discover, and Gmail. Put your products in front of new audiences as they explore their interests — no search query needed.

    • Path
    • Duration 1.1h
    • Rating 5.0
    • Beginner
  • Measure the Full Value of Google Display Ads

    Display ads not only drive direct purchase actions; they can attract a person’s interest in your brand, and influence purchase intent, even if the person doesn't click on your ad. Learn how to measure the true effectiveness of your Google...

    • Path
    • Duration 38m
    • Rating 4.0
    • Intermediate