Run robust and insightful reports to help inform your bid strategy and workflow by using the integration points and share data between Search Ads 360 and Google Analytics. ... Google Marketing Platform, GMP, Search...
Find out how the new generation of Google Analytics can meet your measurement needs, and help set your business up for success. ... app and web analytics, audiences, big query export, cross device reporting, cross...
Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business. After completing this foundational learning path on Google Analytics 4 properties, you'll be able to: Explain how Google Analytics 4 properties address your...
Create and select attribution models in Display & Video 360. ... DV360, attribution models, tools, reporting, performance measure, Display & Video 360 ...
Practice negotiating a Guaranteed deal using the Programmatic Guaranteed Deal workflow. ... DV360, programmatic, programmatic guaranteed, Marketplace, deals, negotitate execute, configure, discover, Display & Video...
Practice finding video inventory available to buy via Guaranteed deals from the Marketplace. ... DV360, programmatic, programmatic guaranteed, Marketplace, deals, negotitate execute, configure, discover, Display &...
Make use of information about your business to provide reporting insights and automate campaign management using Business data in Search Ads 360. ... Google Marketing Platform, GMP, Search Ads 360, SA360, business...
Practice configuring a Programmatic Guaranteed deal. ... DV360, programmatic, programmatic guaranteed, Marketplace, deals, negotitate execute, configure, discover, Display & Video 360 ...
Reach users based on how they’ve engaged with your campaign using campaign activity audiences. ... DV360, audiences, campaign activity, frequency cap, on-target reach, audience builder, Display & Video 360 ...
Reach users based on how they’ve engaged with your campaign using frequency management. ... DV360, audiences, campaign activity, frequency cap, on-target reach, audience builder, frequency management, Display & Video...
Build and activate your audiences using activity-based audiences. ... DV360, audiences, campaign activity, frequency cap, on-target reach, audience builder, Display & Video 360 ...
Complete the deal set up by configuring the deal. ... DV360, programmatic, programmatic guaranteed, Marketplace, deals, negotitate execute, configure, discover, Display & Video 360 ...
Seamlessly execute your audio campaign via programmatic pipes across multiple inventory sources. ... Google Marketing Platform, GMP, Creative, audio, audio creative, audio ad, DV360, audio production, Display & Video...
Seamlessly execute your audio campaign via programmatic pipes across multiple inventory sources. ... Google Marketing Platform, GMP, Creative, audio, audio creative, audio ad, DV360, audio production, Display & Video...
Bring effective results and save hours of operational time using automated bid strategies in Search Ads 360, by applying best practices while setting up. ... Google Marketing Platform, GMP, Search Ads 360, SA360, bid...
Leverage Display & Video 360 features that support creative collaboration, management, and performance, so you can effectively and efficiently manage your creatives and your time. ... Google Marketing Platform, GMP,...
Leverage Display & Video 360 features that support creative collaboration, management, and performance, so you can effectively and efficiently manage your creatives and your time. ... Google Marketing Platform, GMP,...
Plan, implement, and evaluate On-Target Reach with Display & Video 360. ... DV360, audiences, campaign activity, frequency cap, on-target reach, audience builder, Display & Video 360 ...
Demonstrate effective negotiation practices for a programmatic deal. ... DV360, programmatic, programmatic guaranteed, Marketplace, deals, negotitate execute, configure, discover, Display & Video 360 ...
Determine the appropriate deal strategy for a programmatic buy. ... DV360, programmatic, programmatic guaranteed, Marketplace, deals, negotitate execute, configure, discover, Display & Video 360 ...
Implement your deal strategy and make a Programmatic Guaranteed deal using the Programmatic Guaranteed deal workflow. ... DV360, programmatic, programmatic guaranteed, Marketplace, deals, negotitate execute,...
Discover how campaign savings can be reinvested to achieve even higher reach on Programmatic Guaranteed deals using reports with frequency management metrics, giving you more control and precision when evaluating...
Learn how frequency management with Programmatic Guaranteed brings value to both media owners and buyers, and dive into best practices of media consolidation across various inventory sources and environments. ...
