Discovery ads help you reach up to 3 billion people looking for inspiration across their personalized feeds on YouTube, Discover, and Gmail. Put your products in front of new audiences as they explore their interests — no search query needed. After completing this foundational Discovery ads learning path, you'll be able to: - Summarize what...
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Learn how to use Studio to make and manage ad creatives for campaigns ... ad formats, creative tools, GWD, dynamic, brief, planning, brand, Studio, ad format, developer, creative tactic, prospecting, brand awareness, audience targeting, behavior, CM ID, DV360, CM, Remarketing, product, abandoned cart, Floodlight tag, audience list, testing,...
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Creative is the largest driver of video campaign effectiveness. Learn how to build effective YouTube video ads for any marketing objective, discover YouTube creative tools and resources available to you, navigate how to test and measure creative with Video Experiments, and explore advanced creative opportunities. Note: Some courses contain links...
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Learn how to set up the essential elements of a campaign and get started with Search Ads 360. Understand how to implement tags to measure your KPIs and optimize your performance across channels. After completing this foundational Search Ads 360 learning path, you’ll learn how to: 1) Set up the essential elements of a search campaign and allow...
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In this section, you'll learn how we power the map and what makes the engagement on Waze unique ... Knowledge Check An overview of how our highly engaged community of drivers worldwide uses the Waze App.In this course, you will learn about the following:Engaged Community: Our strongest point of differentiation is our engaged community of more...
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Small editorial errors are some of the most common reasons ads are prevented from running. These are super simple to prevent once you understand Google’s philosophy. We’ll give you some basic rules to keep in mind when you’re writing your ads. ... policy ... Small editorial errors are some of the most common reasons ads are prevented from...
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Unlock unlimited creative learning opportunities, whether students are in front of you or attending remotely. Go beyond the walls of your classroom and learn how digital tools can support creativity, promote student voice, and increase student engagement. Develop new ways to deliver instruction through learning models and digital tools while...
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Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager. After completing this foundational Ad Manager learning path, you'll be able to:1) Set up an Ad Manager Network.2) Create inventory, ad campaigns, and creatives in Ad...
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Chromebooks are easy-to-use, fast, and secure computers. This makes them a favorite for teachers as it removes the technology hassles, letting you focus on teaching and learning. Throughout the lessons that follow you will learn how to best take advantage of these devices in your classroom, from basic use and customization to integrating Google...
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Check your understanding with a comprehensive unit quiz.
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Discover Google’s marketing and measurement tools, including Google My Business and Google Marketing Platform. Translate your business goals into digital marketing that you can easily measure and improve. Take the Google Ads Measurement assessment and earn a certification to show your knowledge. Note: Some courses contain links to sites that may...
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Google's mission is to organize the world’s information and make it universally accessible and useful. We strive to continue making our products more accessible to users, including students with disabilities or learning challenges. As technology plays an increasingly large role in the classroom, think about how you might use different features...
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Build on your Display & Video 360 knowledge by exploring digital marketing maturity concepts, Connected TV, and Structured Data Files while digging deeper into Programmatic Guaranteed deals. After completing this Display & Video 360 learning path, you'll be able to: 1) Discover how the Digital Marketing Maturity Framework is a roadmap to...
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In this lesson, we explore how learners may have more knowledge in their primary language and provide both teachers and learners robust tools to tap into the diverse groups that make up classrooms. We'll provide strategies for educators to create culturally responsive learning environments. ... Technology has broken physical barriers in which...
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Whether you are a school’s go-to technologist, a stellar classroom teacher or an enterprising consultant, Certified Trainers are passionate about helping educators transform classrooms with technology. In order to prepare for this application, you will be taken through the Trainer Course below. Our hope is that you will grow as a trainer by...
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Accurate measurement depends on effective tagging. So what are tags, and why are they so powerful? And how are Google’s tagging solutions equipped to handle changes in the privacy ecosystem? ... code, dynamic tagging, dynamic tag, html, html tag, java, javascript, js, measure, measurement, pixel, site code, site pixel, site tagging, sitewide...
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This course is designed for you and your students to learn how they can help create a safe and positive experience online. By reading, watching videos, and doing activities, you’ll learn how to integrate Digital Citizenship and Safety activities into your classroom curriculum. ... The proper use of technology helps students learn better, and as...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
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Collaboration and productivity skills are a must-have in the modern workforce. Develop and practice these competencies using G Suite, our suite of collaboration tools that help you connect and create. Learn how to use G Suite to make your life easier as a student. Lessons demonstrate how to simplify assignments, bring the fun back to group...
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Welcome to Fundamentals training. By reading, watching videos, and doing activities, you'll learn how to integrate Google in your classroom. By the end of this course, you'll be ready to take the exam to become a Google Certified Educator Level 1. ... For educators who are new to Google tools, this course focuses on rethinking and retooling with...
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Master the essentials of creating and customizing Google Search campaigns that get your ads in front of customers looking for what you offer. Learn best practices for keyword and bidding strategies, create effective text ads and boost campaign performance to reach your marketing goals. After completing this foundational Google Ads Search...
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Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale. By earning the Google Ads Video Certification, Google recognizes your ability to:...
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This tailored curriculum provides instructional coaches with tools and strategies that support their 1:1 interactions with educators. The curriculum is designed to be completed sequentially (e.g. follow the lessons in the order they are listed). ... coach success standards, CSS, impactful technology use, ITU, frameworks, amplify, impact,...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
