Creative is the largest driver of video campaign effectiveness. Learn how to build effective YouTube video ads for any marketing objective, discover YouTube creative tools and resources available to you, navigate how to test and measure creative with Video Experiments, and explore advanced creative opportunities. Note: Some courses contain links...
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Chromebooks are easy-to-use, fast, and secure computers. This makes them a favorite for teachers as it removes the technology hassles, letting you focus on teaching and learning. Throughout the lessons that follow you will learn how to best take advantage of these devices in your classroom, from basic use and customization to integrating Google...
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Master the essentials of creating and customizing Google Search campaigns that get your ads in front of customers looking for what you offer. Learn best practices for keyword and bidding strategies, create effective text ads and boost campaign performance to reach your marketing goals. After completing this foundational Google Ads Search...
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Whether you’re a marketing strategist or an account manager looking to drive results, start your journey here. ... adsskills ... Google Ads ,Google Ads ,Google Ads ,Google Ads ,Google Ads ,Google Ads ,Google Ads ,Google Ads ,Google Реклама
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Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...
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Master the fundamentals of Campaign Manager to create, measure, and optimize campaigns that meet your digital marketing needs. Learn how to use targeting features to reach specific audiences and track campaign performance. After completing this foundational Campaign Manager learning path, you'll be able to: 1) Prepare and run campaigns that work...
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Master the fundamentals of using Google Display to deliver effective display advertising for your business. Learn more about campaigns that build awareness, influence consideration or drive action and how to get your ad in front of the audience you want to reach most. After completing this foundational Google Ads Display learning path, you'll be...
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Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. After completing this foundational Creatives learning path, you'll be able to: 1) Identify creative ad formats that are possible with Google Marketing Platform, and determine...
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... Knowledge Check An Intro to Waze: Our company’s mission and history.In this course, you will learn about the following:The Power of Waze: The Waze global network is more than 110 million drivers strong.The Waze Mission: As a human movement company, Waze saves drivers time and helps eliminate traffic through community-sourced...
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Grow your business with Shopping ads that place your products in front of millions of online shoppers searching for the types of things you offer. Learn best practices for campaigns that promote online and local inventory to help boost traffic to your website or local store, and discover how Smart Shopping campaigns can help you maximize...
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Master the essentials of creating, managing, and reporting on your inventory with AdMob. Learn best practices for growing your revenue and controlling the quality of ads. After completing this foundational Google AdMob learning path, you'll be able to:1) Set up an AdMob account.2) Create, manage and report on inventory with AdMob.3) Use AdMob...
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Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance. After completing this foundational Google Ads - Measurement...
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Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...
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Discover the essentials of planning, executing, and measuring your media plans in Display & Video 360. Explore how to design, produce and manage high impact ads and learn how to get your ad in front of the users you want to reach the most. After completing this foundational Display & Video 360 learning path, you'll be able to: 1) Discover...
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Welcome to Fundamentals training. By reading, watching videos, and doing activities, you'll learn how to integrate Google in your classroom. By the end of this course, you'll be ready to take the exam to become a Google Certified Educator Level 1. ... For educators who are new to Google tools, this course focuses on rethinking and retooling with...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
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Optimization means building your campaign so it’s effective in working toward your goals, and then using performance data to find what gets results and doing more of it. This training shows you how to optimize your campaign with Display & Video 360. ... Optimization means building your campaign so it’s effective in working toward your goals, and...
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You’re about to test your Waze knowledge. The Waze Ads Fundamentals assessment consists of 28 questions and takes 35 minutes to complete. Keep in mind: You’ll need a score of 80% or higher to pass If you end the assessment early or the timer runs out before you’ve answered enough questions correctly, you won’t pass. ... You’re about to test your...
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Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals. By earning the Google Ads Display Certification, Google recognizes your ability to:...
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Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability to: Understand how Shopping campaigns can promote online and local...
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Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale. By earning the Google Ads Video Certification, Google recognizes your ability to:...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
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Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager. After completing this foundational Ad Manager learning path, you'll be able to:1) Set up an Ad Manager Network.2) Create inventory, ad campaigns, and creatives in Ad...
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Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies. By earning the Google Ads Apps Certification, Google recognizes your ability to: Explain how App campaigns drive marketing success by enabling...
