...the correct asset type Understand linked relationships Before you can manage your intellectual property on YouTube, you need to set up assets to represent it in YouTube’s rights management system and provide...
...maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and...
...the next steps to take. Brainstorm three steps you could take once you’ve identified your highest-performing asset. Compare asset revenue to video revenueAssets can earn very different revenue than the videos...
... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...
... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how...
... Check your knowledge Use works fairly with fair use Try it Spot when you need copyright permissions and licenses Stay clear of copyright violations Get creative with open licenses Access the public domain Which...
...3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...
... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...
...Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the...
