Content owners and creators should know when to grant or obtain copyright permissions and licenses, as well as how concepts such as fair use, fair dealing, and public domain may impact their work. ... Introduction...
Business writing is any written communication like emails, memos, presentations or reports used in a professional setting. In this module, you’ll learn how to make your business communications clear, well-structured,...
Today's world is a digital one, with nearly half of the global population online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a...
Search Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...
Technology plays a big part in most people’s lives these days, but how do you make sure it actually improves your life rather than distracts from it? In this module, you’ll discover why a healthy relationship with...
...music video, etc. You deliver the associated reference material to YouTube. Content ID generates a digital fingerprint from the reference. Content ID automatically scans user videos – new and old – against the...
Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service?
Knowing how to turn digital data into actionable insights can improve your online campaign results and help you meet your goals. In this topic, you'll learn about the data cycle, how to draw actionable insights from...
Tap into the world of e-commerce and learn how to effectively sell your products online. From the tools you'll need to build your online shop from scratch, to payment methods and managing orders, this introductory...
Thanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to...
...videos uploaded to the site with reference files provided by rightsholders. Think of this as a digital fingerprint that Content ID derives from a source and then compares against potential matches.When a video...
Obtain the necessary skills to be successful in the workplace. Learn how to communicate effectively and collaborate digitally via email. You will also grasp on how to give and receive written feedback effectively. After completing this learning path, you will be able to: Improve your digital collaboration and communication skills using online...
...map accurate and helping drivers navigate smoothly. But road closures can still disrupt their journeys. By mapping Traffic Events and road closures, you help Waze provide advanced and real-time updates and smarter...
Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.
Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?
Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?
To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?
Ideas become more powerful when they’re shared. In this module, you’ll discover how simple tools like mind maps, storyboards, images and storytelling can help you share your ideas and capture the attention of your...
