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Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?

• Duration 2m
• Rating 4.9

Jane owns a florist in a small village; she has a loyal local customer base but would like to increase the reach of her business to appeal to a wider area. Networking would ensure Jane could publicise her services to others. Can you help her identify which of these situations would be classed as a networking opportunity?

• Duration 2m
• Rating 4.9

Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience. Take a look at the following terms – do you know what they mean in the web analytics world?

• Duration 2m
• Rating 4.8

Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...

• Duration 1m
• Rating 4.2

...a new product in-store, buy it online and pickup for quicker availability or looking for that in-store experience and expert advice - Google’s omnichannel products help connect customers with the businesses ready to serve them.In this module, you'll learn how to:Identify factors that make up the omnichannel customer journey.Describe how the...

• Duration 10m
• Rating 4.4
• Advanced

Find out how to build a digital presence, sell to customers online, and stay safe from hackers. About this course Start our course free of charge to discover what it takes to start and run a successful business online. You'll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally....

• Collection
• Duration 3h
• Rating 4.7
• Beginner

Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your...

• Path
• Duration 35m
• Rating 4.7

...policies at scale When would you use the “route for review” rule? Which of these is an example of a custom upload policy? What is the default setting for match type (custom policy condition) in Content ID? To...

• Rating 4.7
• Advanced

...you can use store visits conversion tracking to help you learn how your ads influence store visits.Many customers conduct research online before purchasing in store, and Google Ads can impact those online research...

• Duration 10m
• Rating 4.7
• Advanced

...Ad.Benefit from LIA annotation to drive website traffic.Drive both store visits and online conversions.Customize tracking and reporting to suit your needs. Merchants have two options to direct traffic to their...

• Duration 10m
• Rating 4.6
• Advanced