Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
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Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?
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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Which one campaign is performing least well?
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Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?
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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
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Whether you’re a beginner or expert, business owner or strategist, Skillshop is your one-stop shop for Google product training. ... We’re thrilled to introduce the new Skillshop learning platform (formerly Academy for Ads), where learners at any level can get flexible online training to master the Google products, tools, and platforms they use...
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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...
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...that cookies are collected and used. For marketers, this may leave a gap in our understanding of the customer journey. Google has and continues to develop solutions to better support marketers during these changes while respecting user privacy. Below is a compilation of resources for you to use to help navigate changes and solutions related...
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Explore the Benefits of the Digital Classroom and Encourage Twenty-First Century Work Habits
Fundamentals Training...and working creatively.Technology can help classrooms be more like real-world environments and better prepare students to enter an increasingly connected and globally-competitive workforce. And there are...
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Help Students Publish Work Online
Advanced Training...work. One of the common themes throughout Google Workspace tools is sharing. In schools, sharing can occur between students, teachers, parents, and the wider community. This has revolutionized the classroom and...
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Get More Organized
Fundamentals Training...asks me the things I used, I can quickly forward the list to them. For larger events, Google Keep is better suited as it’s easy for me to start a note and then invite colleagues to collaborate with me to make...
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Differentiating Instruction with Technology
Certified Coach Curriculum...differentiated instruction can play a significant role in solving challenges as you guide your teachers to better understand their students and adjust content to fit the needs of each individual student. Click the...
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Create the Optimal Viewing Experience
Fundamentals Training...the classroom and observing my students furiously taking notes, it occurred to me that there might be a better option. By allowing my students to watch the video independently on their Chromebooks, they can stop...
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Empower Student Learning with Earth
Fundamentals Training... Features and Navigation Guide Expected Lesson Time: 25-35 minutes Using Google Earth Tools to Try See What Other Educators Said Lesson Check A World of Opportunities UNIT 10: BUILD INTERACTIVE LESSONS Now let's do...
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Get to Know Deals in Display & Video 360
Display & Video 360 Certification Exam...in an auction.They want to be able to walk away from the deal before it runs if they find a better opportunity to reach their audience.Which deal type is best for them? That’s right! Preferred deals are...
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Get to Know Deals in Display & Video 360
Build Your Media Strategy with Display & Video 360...in an auction.They want to be able to walk away from the deal before it runs if they find a better opportunity to reach their audience.Which deal type is best for them? That’s right! Preferred deals are...
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Stay organized with Google Tasks and Keep
Basic use of Google Workspace for Education Fundamentals...mail a list to a colleague for their review. You can also add subtasks and due dates or move tasks between multiple to-do lists. All of your tasks will appear as a list on the right side panel of your calendar...
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Create Independent Learners
Advanced Training...A more student-centered approach is at the heart of inquiry and problem-based learning.Giving students choice in what they learn is an approach that is being implemented in schools around the world. Setting up...
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Use Google Meet to Connect to the World
Advanced Training...via a Google Form to be considered for the broadcast. I reviewed and organized the questions to allow for a better flow of conversation. I organized questions by categories such as early life, military beginnings,...
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Using Chromebooks with Google Workspace for Education
Chromebook Training...of their Shelf too. I've always been an avid Google Keep user for storing to-do lists and shared tasks between my department. Now that my students have touch screen chromebooks, they have started taking notes with...