...consideration with strategies such as Life Events, Custom Intent, and In-Market Audiences. Discover how to apply best practices and optimize your campaign once it's running. ... audiences, google display ads audiences, audience targeting, life events, custom intent, in market, inmarket, in-market, consideration, audience expansion, slider,...
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Discover App Campaigns for Engagement
Drive Apps Growth with GoogleLearn the value proposition of app campaigns for engagement and the prerequisites for running this type of app campaign. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... Re-engaging...
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Lily runs a vintage clothing company. She’s set up an Instagram and a Facebook page, and has gained some followers by putting a sign up in her shop. What can Lily do to keep these followers and encourage others?
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Lily runs a vintage clothing company. She’s set up an Instagram and a Facebook page, and has gained some followers by putting a sign up in her shop. What can Lily do to keep these followers and encourage others?
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Forecast Your Inventory Using Ad Manager
Drive Advertising Revenue with Google Ad Manager...with Google Ad Manager. Know exactly what ad inventory is available and how to maximize its value. Learn how to run and interpret forecasts during each campaign stage to make more impactful decisions. ... Check...
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Learn the three ways marketers set up incrementality experiments, their strengths and weaknesses, and which approach Google employs. ... incrementality, ghost, PSA, intent ... To determine the true value of an ad and how it influenced the consumer's conversion behavior, the advertising industry has three approaches when handling treatment and...
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Meet Google Web Designer
Make Impactful Creatives with Google Web Designer...Google Web Designer can help you build engaging, interactive HTML5 creatives and AMPHTML ads that can run on any device. Learn how seamless integration with other Google products streamlines the entire creative...
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Choose an Incrementality Approach
Understanding Incrementality ExperimentsLearn the three ways marketers set up incrementality experiments, their strengths and weaknesses, and which approach Google employs. ... incrementality, ghost, PSA, intent ... To determine the true value of an ad and...
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Use Search Ads 360 and Google Analytics 4
Build Your Campaign Strategy with Search Ads 360"Run robust and insightful reports to help inform your bid strategy and workflow by using the integration points and share data between Search Ads 360 and Google Analytics. *This course provides background,...
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Dele runs a successful clothing business. He's heard a bit about machine learning, and thinks it could help him make some of his day-to-day tasks more efficient. How do you think machine learning could help his business?
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Tackle Global Issues with Your Plan, Your Planet
Advanced Training...awareness of environmental impact and demonstrate how small lifestyle changes can make a big impact. Thus, it allows teachers to create a learning experience that educates students about how to keep the planet...
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Set Up Audiences to Drive Awareness
Learn How to Create and Optimize Google Display Ads Campaigns...up Google Display ads to influence awareness, apply best practices, and optimize once your campaign is running. ... demographics, detailed demographics, detailed demo, detailed demographics targeting, demographics...
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Set Up Your Display Campaign Bidding Strategy
Learn How to Create and Optimize Google Display Ads Campaigns...Smart Bidding strategy for your campaign, apply best practices, and optimize the campaign once it’s running. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return...
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Use Audience Lists with PG Deals
Elevate Your Campaigns with Programmatic Buying...with Audience Lists allows buyers to retain the most critical decisioning on which impressions to buy, thus reducing media buying waste while gaining exclusive access to premium publisher inventory.Using PG with...
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Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website. She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices. Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?
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Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website. She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices. Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?
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Umar runs an online tutoring platform. His business is growing and he would like to create a website to help manage his teachers, store lesson content and students' scores. He is concerned about protecting his staff and students' personal information and would like some guidance to protect his business online.
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Learn how to idenfity data discrepencies and their causes ... Here are two brief surveys for you to complete Resources Answer this question correctly to mark the module complete.Which two of the following statements are true about Attribution Reports? Show what you know Attribution reports show you the paths customers take to complete...
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Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience. Take a look at the following terms – do you know what they mean in the web analytics world?