... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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Develop and test strategic decisions
YouTube Content Ownership...can determine whether performance improved or declined as a result of actions you took.Decide how long to run the experiment, and implement adjustments to your creative or promotional strategies.Once a meaningful...
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Module 3: Local Campaigns/ Performance Max for store goals
Advanced Omnichannel Certificate... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed...
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Leverage YouTube's reporting tools
YouTube Music Rights Management Certification...videos and channels, keep your rights management strategies and programming strategies on track, and run accurate business and financial reports.Any YouTube user can monitor the data for a single channel in...
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Promoting your products
Pointy, a part of Google...use local inventory ads Built for local retailers with physical stores, so you don’t need e-commerce to run them. Two click solution - no merchant center set up, local inventory feed creation or complex bidding...
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Control your content through claims
YouTube Music Rights Management Certification...copyright owners. Since you won’t be claiming their videos, the channels themselves could decide whether to run ads on eligible content. Whether you’re new or experienced when it comes to claiming music content,...
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Measuring the results
Pointy, a part of Google...to your store as they can show you the searches people made to find your store or products. If you’re running ads, you’ll also be able to see a full breakdown of budget spend and stats for your products. You...
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Data for content owners
YouTube Content Ownership...you improve videos and channels, keep your content strategies and programming strategies on track, and run accurate business and financial reports. You can track specific or aggregated data for different content...
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Meet Michelle
Pointy, a part of Google... Michelle runs Cook’s Art & Craft Shoppe in Glendale, New York. Open since the 1970s, it was originally a TV and repair...