... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...
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Ukažte své schopnosti vytvářet efektivní reklamy pro videokampaně, obsahové kampaně, kampaně na aplikace a kampaně ve Vyhledávací síti. Certifikovaní uživatelé také prokazatelně vědí, jak vytvářet efektivní kreativu reklamy na základě výzkumem podložených pokynů Googlu a jak používat užitečné nástroje a zdroje ve všech fázích přípravy kreativ....
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Showcase your ability to make effective ads for Video, Display, App, and Search campaigns. Certified users will demonstrate an understanding of how to make effective ad creative based on Google's research-backed guidance and use helpful tools and resources throughout the creative life cycle. By earning the Google Ads Creative Certification,...
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Recognize the updated navigation and advanced enterprise functionality of the new Search Ads 360. ... Search Ads 360 ... Account hierarchy To learn more about this topic, select the following links. Resources Answer this question correctly to mark the module complete.What are three new key functionalities of the new Search Ads 360 experience?...
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Learn how programmatic audio ads fit into Display & Video 360 and Google Marketing Platform. ... Advertising in Audio, audio inventory, programmatic audio advertising, Display & Video 360, DV360, audio advertising landscape, audio industry trends, Cross Exchange Audio ads, YouTube Audio ... Within Display & Video 360, buyers can create, plan,...
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We’re excited to announce that a new Google Ads campaign type will replace Discovery ads soon. So, before you begin learning about Discovery ads, we want to make sure you’re aware of the upcoming changes. Starting in October 2023, Demand Gen campaigns will be available to all advertisers in Google Ads and your Discovery campaigns will be...
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Prokažte své znalosti vytváření kampaní Google na aplikace, které podpoří vaše podnikání. Certifikovaní uživatelé také prokazatelně rozumí základům vytváření kampaní a pokročilým strategiím optimalizace. Udělením certifikace Aplikace Google Ads společnost Google potvrzuje vaše schopnosti: popsat, jak kampaně na aplikace podporují objevování a...
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Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies. By earning the Google Ads Apps Certification, Google recognizes your ability to: Explain how App campaigns drive marketing success by enabling...
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Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates. After completing this learning path, you’ll know how to: Utilize Google Ads to increase awareness and consideration for your brand Connect with your...
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Demonstrate your ability to measure and optimize digital ad performance using Google’s measurement solutions. Certified users will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business. By earning the Google Ads - Measurement Certification,...
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Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to drive successful campaign outcomes for awareness, consideration, and action goals using YouTube and Google Video advertising solutions. By earning the Google Ads Video Certification, Google...
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Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding to boost campaign performance for specific marketing objectives. By earning the Google Ads Search Certification, Google recognizes your ability to: Translate a vision for online...
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Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals. By earning the Google Ads Display Certification, Google recognizes your ability to:...
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Podívejte se, jak zvýšit úspěch kampaně z hlediska zvyšování povědomí, podpory zvažování a podpory akcí pomocí reklamních řešení YouTube a Google Video. Po dokončení tohoto základního výukového programu Google Ads pro videoreklamy budete schopni: porozumět tomu, proč je YouTube silnou platformou pro uživatele, autory a inzerenty, kteří chtějí...
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Podívejte se, proč je platforma YouTube tak oblíbená u inzerentů, kteří chtějí dosáhnout požadovaných cílů v oblasti zvyšování povědomí, zvažování a akcí. ... YouTube, proč YouTube, příběh YouTube, video, Google ads, reklamy Google, marketingové cíle, cesta zákazníka, kampaně, povědomí, zvažování, akce, cíle, cíle kampaní, marketingová konverzní...
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Pomocí vlastních proměnných Floodlight nebo přehledů podrobností o nákupech ve službě Search Ads 360 můžete vytvářet přehledy podrobnosti o nuancích konverzí a získat podrobné statistiky o tom, jak lidé reagují na vaše reklamy a jak provádí konverze. * Tento kurz poskytuje kontext, pokyny a tipy ohledně aktualizované verze služby Search Ads 360....
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Modelování konverzí v Google Ads pomocí režimu souhlasu
Centrum zdrojů pro ochranu soukromí... Režim souhlasu nyní umožní modelování konverzí k obnovení atribuce mezi událostmi kliknutí na reklamu a konverzemi měřenými v Google Ads. ... Now, Consent Mode will enable conversion modeling to recover the...
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Kontrola a správa reklam ve službě Google Ad Manager
Zvyšte příjem z reklam pomocí služby Google Ad ManagerKontrolujte, blokujte, nahlašujte a spravujte reklamy a účty Google Ads pro svůj web nebo aplikaci. Centrum pro kontrolu reklam vám pomůže zajistit, aby reklamy zobrazované na vašem webu či aplikaci splňovali zásady....
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Learn how Google AI works in Search to connect advertisers and consumers with the right ad at the right price. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Broad Match, Keyword Strategy, Keyword Matching, Search Query, Value-Based Bidding, Value Bidding, Smart Bidding, Bid Strategy, Maximize Conversions,...
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Explore the Multiplex creative ad format. Learn how to configure and enable Multiplex ad trafficking in Google Ad Manager. Verify and troubleshoot Multiplex ads delivery. ... Discover the new Multiplex creative format, including how it brings increased monetization potential and how to configure and enable Multiplex ad trafficking in Google Ad...
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Discover the variety of targeting options in a Google Display ads campaign, and learn how to select the best option for achieving your marketing objectives. ... Display targeting, build awareness, influence consideration, drive action, Demographic, Affinity, Custom Affinity, In-Market, Custom Intent, Similar Audiences, Audience Slider,...
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Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. By earning the AI-Powered Performance Ads Certification, Google recognizes your ability to: Describe the importance of AI throughout Google Ads campaigns. Prepare an AI automation strategy that aligns...
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Understand the importance of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. After completing this foundational Google Ads learning path, you'll be able to: Describe the importance of AI throughout Google Ads campaigns. Prepare an AI automation strategy that aligns to your...