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  • Fundamentals Training

    For educators who are new to Google tools, this course focuses on rethinking and retooling with Google Workspace for Education Fundamentals to maximize teaching impact.

    • Path
    • Duration 15.1h
    • Rating 4.3
    • Beginner
  • Create and Manage Google Ads Video Campaigns

    Learn the foundations of creating and managing Video campaigns in Google Ads that align to your awareness, consideration, and action goals.

    • Path
    • Duration 3.2h
    • Rating 4.7
    • Beginner
  • Optimize Google Ad Manager to Meet Objectives

    Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business.

    • Path
    • Duration 40m
    • Rating 4.7
    • Intermediate
  • Certified Coach Curriculum

    This tailored curriculum provides instructional coaches with tools and strategies that support their 1:1 interactions with educators.

    • Path
    • Duration 10h
    • Rating 4.9
  • Reach Your Marketing Objectives

    Learn how to drive quality leads, online sales, and other marketing objectives with Google Ads.

    • Collection
    • Rating 4.0
    • Beginner
  • Succeeding Within Your Agency

    Whether you’re a marketing strategist or an account manager looking to drive results, start your journey here.

    • Collection
    • Rating 4.6
    • Beginner
  • Build Your Campaign Strategy with Search Ads 360

    Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns.

    • Path
    • Duration 1.9h
    • Rating 4.5
    • Intermediate
  • Elevate Your Campaigns with Programmatic Buying

    Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers.

    • Path
    • Duration 1.3h
    • Rating 4.6
    • Intermediate
  • Build Your Media Strategy with Display & Video 360

    Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models, and mApp.

    • Path
    • Duration 3.2h
    • Rating 4.7
    • Intermediate
  • Google Ads Apps Certification

    Earn a Google Ads Apps Certification by demonstrating your ability to create and optimize App campaigns to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.

    • Path
    • Duration 2.8h
    • Rating 4.8
    • Beginner
    • Award
  • Master creative essentials with Google Ads

    Learn the creative essentials to build campaigns that deliver the right message across Google platforms. Understand how to make your ads relevant to your audience by using the right tools and creative formats.

    • Path
    • Rating 5.0
    • Beginner
  • Drive foot traffic to your store with Google Ads

    Learn how Google Ads can help you drive traffic to your store. Note: Given the challenging environment many businesses need to operate in as a result of the COVID-19 outbreak, we understand that some of the best practices shared in...

    • Path
    • Rating 5.0
    • Beginner
  • Increase awareness with Google Ads

    Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates.

    • Path
    • Rating 5.0
    • Beginner
  • Distance Learning For Educators

    Google Workspace for Education Fundamentals enables educators to support learners at any distance, even with learners using a second language or with intermittent internet.

    • Path
    • Duration 2.6h
    • Rating 4.8
    • Beginner
    • Award