Search engines make it simple to find what you're looking for with a click of a button. But how do they work, and how can you improve your visibility on them? Learn the difference between organic and paid search...
Sarah is a recruitment agent and avid networker. She regularly attends networking events and has many business contacts. Which of these situations might cause Sarah to review her networks?
Whether you’re running a business, looking for a job, or ready for that next career move, learning how to network can bring all kinds of benefits. This module will help you build both your online and offline networks,...
By incorporating a mix of both display and search engine advertising, you’ll be able to maximise your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target...
To make display ads succeed, it is important to first understand how advertising networks connect businesses who want to advertise, with websites with ad space to sell. You can then harness the power of retargeting...
Optimising web pages correctly means more people can find your content faster. There are lots of ways to achieve this, so choosing the most effective methods will save you time and resources. In this topic you'll...
Ryan is an administrator for a small business. He often feels there just aren't enough hours in the day to complete all his tasks. Which of the following could he do to manage his time better?
...the links below. By the end of the lesson, you’ll be able to: Access your Admin console at admin.google.com. Explore the features available to you. The features you see depend on your account privileges and Google...
...latest technology to allow students access to facts and figures within a few clicks. Encouraging students to become independent learners and seek out answers to questions will benefit them in a 21st century world....
...correctly so that customers have the smoothest user experience possible. Each touchpoint is an important communication opportunity between you and your customers: from signing in and browsing to checking out and...
There are many ways to promote a business online. But before you can get started, you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear...
Lauren and Paul run a successful online business. They want their employees to become more aware of the importance of online security, but aren't sure where to start. Can you help them identify the actions they should take?
Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate...
Gladis owns a homemade soap company. Recently her business has been thriving off word of mouth. As such her website has not been updated for a while. What type of cyber threat might she be vulnerable to?
...easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of information before coming to a conclusion on any given topic. A common misconception...
...track, or block videos for which you have rights. ... Introduction Set your policies to support your business Set your policies to support your business Distinguish upload and match policies Distinguish usage and...
Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”. Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?
