Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?
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Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?
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Jane owns a florist in a small village; she has a loyal local customer base but would like to increase the reach of her business to appeal to a wider area. Networking would ensure Jane could publicise her services to others. Can you help her identify which of these situations would be classed as a networking opportunity?
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You now have access to everything Google Workspace for Education has to offer within the Educator Plus edition and the additional features accessed within this upgrade. You will develop advanced digital skills necessary to maximise the benefits of each learning tool; and you will understand how to apply these skills to integrate digital safety,...
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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
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Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?
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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...
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Engage customers with Google My Business
Google My Business...your new hair salon and you want to make sure people find you when they search online. Your friend recommended Google My Business as a way to get your business online for people to see. But, how can Google My...
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Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...
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Introduction
Support English Language Learners...think, speak, and establish the connections between them.Language learning can be very difficult and can become increasingly difficult when the barrier of communication is present. Luckily there are many tools and...
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Creative community building with SEL (Social Emotional Learning)
Inspire Creativity through Learner Engagement...like COVID-19 forced many schools into remote learning scenarios. This called for some learners to completely change their concept of how to do ‘school’.No matter what the situation, it is essential that...
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Explore the Benefits of the Digital Classroom and Encourage Twenty-First Century Work Habits
Fundamentals Training...that we give you credit for it)! Problem: My students only get feedback on their writing after they complete an assignment, print it out, and turn it in.Goal: I’d like to use less paper in class. I think that I...
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Help Students Publish Work Online
Advanced Training... See Some Ideas For At Least One Upcoming Project Ideas Worth Sharing Giving Your Students a Voice Expected Lesson Time: 20 minutes UNIT 10: GIVE STUDENTS A VOICE The Power of Public Lesson Check Now let's do a...
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Welcome to the Certified Coach Program
Certified Coach Curriculum... What is the Certified Coach Program? Welcome to the Certified Coach Program! Make It Stick Completing the Year-Long Curriculum Certified Coach Curriculum Orientation Building your Coaching Toolkit Preparing to...
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Aligning with School Goals
Certified Coach Curriculum...the steps of the goal alignment protocol. Coaches or administrators can do this alone, but we highly recommend you complete this with the Coaching team, if possible, since all members of the Coaching team work...