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Lauren and Paul run a successful online business. They want their employees to become more aware of the importance of online security, but aren't sure where to start. Can you help them identify the actions they should take?

• Duration 2m
• Rating 4.9

There are many ways to promote a business online. But before you can get started, you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear...

• Path
• Duration 30m
• Rating 4.5

Gladis owns a homemade soap company. Recently her business has been thriving off word of mouth. As such her website has not been updated for a while. What type of cyber threat might she be vulnerable to?

• Duration 2m
• Rating 4.8

Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.

• Duration 2m
• Rating 4.8

You now have access to everything Google Workspace for Education has to offer within the Educator Plus edition and the additional features accessed within this upgrade. You will develop advanced digital skills necessary to maximise the benefits of each learning tool; and you will understand how to apply these skills to integrate digital safety,...

• Path
• Duration 30m
• Rating 4.7
• Beginner
• Award

Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”. Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?

• Duration 4m
• Rating 5.0

Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?

• Duration 2m
• Rating 4.7

Acquire the skill set for which you can productively work from anywhere. You will learn how to use a digital agenda, stay organized and run effective meetings. After completing this learning path, you will be able to: Connect with coworkers, business associates, and contacts from anywhere using Google Meet. Use Google Chat to communicate with...

• Path
• Rating 4.5
• Beginner

Angela opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business's profile online. How could content marketing help her?

• Duration 5m
• Rating 5.0

Grow your online presence and start reaching new customers on their mobiles. About this course Start our course free of charge and learn how businesses can grow their online presence and start reaching valuable new customers on their mobiles. ... Google Digital Garage ,Google Digital Garage ,Google Ateliers Numériques ,Google Ateliers Numériques...

• Collection
• Duration 1h
• Rating 4.5
• Beginner

Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?

• Duration 4m
• Rating 5.0

Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.

• Duration 2m
• Rating 4.7

Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?

• Duration 4m
• Rating 4.8

Jane owns a florist in a small village; she has a loyal local customer base but would like to increase the reach of her business to appeal to a wider area. Networking would ensure Jane could publicise her services to others. Can you help her identify which of these situations would be classed as a networking opportunity?

• Duration 2m
• Rating 5.0

...search engines and online advertising can help you connect with more customers. About this course Start our course free of charge to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and...

• Collection
• Duration 3h
• Rating 4.6
• Beginner

Learn how web analytics can help measure the success of your online marketing, and get better results. About this course With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our course free of charge and find out how you can easily measure your...

• Collection
• Duration 1h
• Rating 4.6
• Beginner

Thanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to...

• Path
• Duration 25m
• Rating 4.8

On completion of this course, you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills. **About this course** Discover the new Fundamentals of Digital Marketing course and learn about current digital marketing topics, from AI tools to video marketing. Go at your own pace and explore 17 modules...

• Collection
• Duration 40h
• Rating 4.6
• Beginner
• Award

...formats are designed to influence navigation behaviors and drive impact. ... Stand Out From the Crowd Navigation Behaviors: Formats That Matter Join Your Consumers on the Ride Offer Awareness Call to Actions & Push Notifications Drive Year Round Impact Location Personalities No Location, No Problem Waze’s ad formats can help you capture your...

• Duration 3m
• Rating 4.5

...draft of your video with Gemini, use templates, or design videos from scratch. Vids is available on computer only, th ... Online video creation app for Google Workspace Generate a first draft of your video with...

• Rating 5.0
• Beginner

In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. ... Best Practices Waze Creative Best Practices Content Considerations: Owning the In-Car Moment Check-list In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. For the most effective Waze...

• Duration 3m
• Rating 4.7