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Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience. Take a look at the following terms – do you know what they mean in the web analytics world?

• Duration 2m
• Rating 4.9

Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?

• Duration 2m
• Rating 4.8

From websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more...

• Path
• Duration 40m
• Rating 5.0

Acquire the skill set for which you can productively work from anywhere. You will learn how to use a digital agenda, stay organized and run effective meetings. After completing this learning path, you will be able to: Connect with coworkers, business associates, and contacts from anywhere using Google Meet. Use Google Chat to communicate with...

• Path
• Rating 4.5
• Beginner

Obtain the necessary skills to be successful in the workplace. Learn how to communicate effectively and collaborate digitally via email. You will also grasp on how to give and receive written feedback effectively. After completing this learning path, you will be able to: Improve your digital collaboration and communication skills using online...

• Path
• Rating 4.7
• Beginner

Sasha loves travelling, jazz music, shopping and dining out. Which, if any, of Sasha's recent activities might have used APIs (Application Programming Interfaces)?

• Duration 2m
• Rating 4.8

Now it’s time to gauge your current search skills. For each of the following questions, use your device to search online and find the answer. We suggest a maximum of two minutes per question.

• Duration 8m
• Rating 5.0

Learn how to use your free Google My Business to create listings that will stand out when customers search online. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... small business, account management, adwords express, adwords, ... Learn how to use your free Google My Business to create listings...

• Path
• Duration 42m
• Rating 4.8
• Beginner
• Award

Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings?

• Duration 3m
• Rating 5.0

Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.

• Duration 2m
• Rating 4.8

Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?

• Duration 2m
• Rating 4.4

Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?

• Duration 2m
• Rating 5.0

To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?

• Duration 2m
• Rating 5.0

Kira wants to master the art of self-promotion so she can use it more in work, and with her family and friends. It's proving difficult though, as she's struggling to get over some of the misconceptions she's heard about it. Can you help her out?

• Duration 2m
• Rating 4.7

Hamish has created a website with an online booking system for his salon appointments. He wants to engage more with his customers and came up a list of goals. Help Hamish to match each task with the online tool you think he should use to achieve his goal.

• Duration 1m
• Rating 4.8

...record labels need to deliver asset metadata, ownership, and references with their content, publishing companies and other rights organizations must ensure that their composition metadata, ownership, and asset...

• Rating 4.7
• Advanced

...content owner.U.S. courts will evaluate fair use on a case-by-case basis to determine the specific outcome.YouTube has a Fair Use Protection initiative to raise awareness of fair use within our community.The U.S....

• Rating 4.7
• Advanced

...business on Google. Let’s use this picture of the two of us standing next to the guitar. Then, when people come into the store, they’ll know who to look for if they need help. Next, let’s change our cover photo to...

• Duration 10m
• Rating 4.7
• Beginner

...music content Follow delivery best practices Try it Review your available methods What can you do to avoid common delivery errors? Where would you go to find the most accurate technical details about ingestion for...

• Rating 4.5
• Advanced