Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.
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Deep dive into display advertising
Promote a business with online advertisingTo make display ads succeed, it is important to first understand how advertising networks connect businesses who want to advertise, with websites with ad space to sell. You can then harness the power of retargeting...
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The online opportunity
Get a business online...half of the global population online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could...
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Your first steps in online success
Get a business onlineThere are many ways to promote a business online. But before you can get started, you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear...
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Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”. Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?
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Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?
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Acquire the skill set for which you can productively work from anywhere. You will learn how to use a digital agenda, stay organized and run effective meetings. After completing this learning path, you will be able to: Connect with coworkers, business associates, and contacts from anywhere using Google Meet. Use Google Chat to communicate with...
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Angela opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business's profile online. How could content marketing help her?
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Grow your online presence and start reaching new customers on their mobiles. About this course Start our course free of charge and learn how businesses can grow their online presence and start reaching valuable new customers on their mobiles. ... Google Digital Garage ,Google Digital Garage ,Google Ateliers Numériques ,Google Ateliers Numériques...
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Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?
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Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.
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Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?
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Jane owns a florist in a small village; she has a loyal local customer base but would like to increase the reach of her business to appeal to a wider area. Networking would ensure Jane could publicise her services to others. Can you help her identify which of these situations would be classed as a networking opportunity?
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...search engines and online advertising can help you connect with more customers. About this course Start our course free of charge to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and...
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Learn how web analytics can help measure the success of your online marketing, and get better results. About this course With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our course free of charge and find out how you can easily measure your...
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On completion of this course, you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills. **About this course** Discover the new Fundamentals of Digital Marketing course and learn about current digital marketing topics, from AI tools to video marketing. Go at your own pace and explore 17 modules...
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Manage your copyright online
YouTube Content Ownership...and apply the right policies to control your content. Introduction Text Title Fans from around the world come to YouTube to watch their favorite content, whether it’s Psy showing his iconic dance moves in “Gangnam...
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Set your usage and match policies
YouTube Content Ownership...track, or block videos for which you have rights. ... Introduction Set your policies to support your business Set your policies to support your business Distinguish upload and match policies Distinguish usage and...
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Help people nearby find you online
Make sure customers find you onlineThanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to...
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Upload and match policies
YouTube Music Rights Management Certification... Check your knowledge Consider your circumstances Try it Set your policies to support your business Tailor your policies to fit Require a manual review of claims Assign predefined policies at scale When would you...
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Review asset performance
YouTube Music Rights Management Certification... Try it Common asset administration tasks Check your knowledge Dive into downloadable reports Find out what your assets are earning Keep learning! Check your Asset Conflict report. What conflicts do you see?...
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Leverage YouTube's reporting tools
YouTube Music Rights Management Certification... Try it Answer complex questions with Content Manager CMS Check your knowledge Make the most of YouTube's APIs Store and manage data in the cloud Find out how YouTube’s data tools can help you retrieve, track, and...
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Data for content owners
YouTube Content Ownership...videos and channels, keep your content strategies and programming strategies on track, and run accurate business and financial reports. You can track specific or aggregated data for different content types through...