Search Results: Fundamentals of digital marketing

Sam spends much of his day online, and realises it's starting to impact his relationship with friends. How might you introduce the idea of digital wellbeing to him?

• Duration 2m
• Rating 5.0

Dive into the world of digital music rights on YouTube. Designed for music content owners, this course explores the tools and strategies that help teams effectively deliver content and control music assets at scale. ...

• Path
• Duration 4h
• Rating 4.8
• Advanced

Search Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...

• Path
• Duration 25m
• Rating 5.0

...how to track your progress, this topic will show you how to put your best foot forward when creating a digital business strategy. Learn how to stand apart from the competition and how to impress customers at every...

• Path
• Duration 30m
• Rating 5.0

Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.

• Duration 2m
• Rating 4.8

Students use digital tools to search for a job, write a resume and cover letter, and stand out in interviews, all while conveying their personal brand. If you choose to teach just one core lesson in this path, we recommend the lesson marked with *. Note: Some courses contain links to sites that may not be available in your preferred language or...

• Path
• Duration 1.2h
• Rating 4.1
• Beginner

... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...

• Duration 10m
• Rating 4.5
• Advanced

... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services...

• Duration 10m
• Rating 4.5
• Advanced