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Google

Waze Academy

Grow with Google Career Readiness Program

All Topics

250 results returned

  • Check your knowledge

    Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?

    • Duration 2m
    • Rating 4.8

  • Module 4: Measuring Offline Impact

    Advanced Omnichannel Certificate

    ...you can use store visits conversion tracking to help you learn how your ads influence store visits.Many customers conduct research online before purchasing in store, and Google Ads can impact those online research...

    • Duration 10m
    • Rating 4.7
    • Advanced

  • Module 5: Optimizing to Omnichannel Value

    Advanced Omnichannel Certificate

    ...or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day,...

    • Duration 10m
    • Rating 4.2
    • Advanced

  • Module 1: Local Inventory Ads

    Advanced Omnichannel Certificate

    ...Ad.Benefit from LIA annotation to drive website traffic.Drive both store visits and online conversions.Customize tracking and reporting to suit your needs. Merchants have two options to direct traffic to their...

    • Duration 10m
    • Rating 4.6
    • Advanced

  • Module 3: Local Campaigns/ Performance Max for store goals

    Advanced Omnichannel Certificate

    ...Local Campaigns. Local Campaigns is a campaign type for offline-only performance goals that allows your customer to reach shoppers across Google to highlight nearby stores, in-store product inventory, or special...

    • Duration 10m
    • Rating 4.8
    • Advanced

  • Check your knowledge

    Hamish has created a website with an online booking system for his salon appointments. He wants to engage more with his customers and came up a list of goals. Help Hamish to match each task with the online tool you think he should use to achieve his goal.

    • Duration 1m
    • Rating 4.8

  • Introduction: Grow Offline Sales with Google

    ...a new product in-store, buy it online and pickup for quicker availability or looking for that in-store experience and expert advice - Google’s omnichannel products help connect customers with the businesses ready to serve them.In this module, you'll learn how to:Identify factors that make up the omnichannel customer journey.Describe how the...

    • Duration 10m
    • Rating 4.5
    • Advanced

  • Check your knowledge

    Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?

    • Duration 4m
    • Rating 5.0