Asigna valor a las métricas
Asigna valor a tus iniciativas de marketing para optimizar al máximo tus mediciones. Descubre algunas herramientas avanzadas que te ayudarán a obtener mejores resultados. ... atribución, Brand Lift, MMM, TVC, modelos...
Asigna valor a tus iniciativas de marketing para optimizar al máximo tus mediciones. Descubre algunas herramientas avanzadas que te ayudarán a obtener mejores resultados. ... atribución, Brand Lift, MMM, TVC, modelos...
Delivering the full potential of digital engagement involves many challenges, both technical and organizational. In this course you will learn how the Digital Marketing Maturity framework is a roadmap to achieving success with data-driven marketing. ... digital marketing, marketing maturity, marketing framework, digital marketing framework,...
Aprende a elegir la estrategia de Smart Bidding adecuada para tus campañas, a aplicar prácticas recomendadas y a optimizar las campañas una vez que están en curso. ... smart bidding, smart bidding en la red de...
Conoce a la perfección cómo la atribución basada en datos usa tus datos de conversión para calcular la contribución real de cada interacción con anuncios en la ruta de conversión. Cada anunciante utiliza un modelo...
Familiarízate con los aspectos básicos de la modelización de conversiones y de la atribución, así como con sus ventajas. ... Atribución, Google Ads, Medición, Google Analytics ... Recursos El recorrido de los usuarios...
Descubre cómo funcionan las reglas de anuncios de vídeo en Google Ad Manager y cómo gestionar los anuncios de vídeo de manera eficaz. ... grupo de anuncios, post‑roll, mid‑roll, pre‑roll, regla estándar, regla de...
Learn how to serve highly relevant ads for each Search query through responsive search ads. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA, Creative, Creative Excellence, Assets, Image Assets, Sitelink Assets, Business Information, Logo, Relevance, AI-Powered Creative,...
Descubre el formato de creatividad de los anuncios multiplex. Te explicamos cómo habilitar y configurar el traficado de anuncios multiplex en Google Ad Manager. Además, aprenderás a verificar la publicación de este formato de anuncio y a solucionar problemas que puedan surgir en el proceso. ... Conoce el nuevo formato de creatividad de los...
Get to know the basics of conversion modeling, attribution modeling, and the benefits of each. ... Attribution, Google Ads, Measurement, Google Analytics ... Resources As the consumer journey gets more complex and people interact with your brand across more devices and channels, it’s challenging to piece together the holistic set of insights you...
Learn how to make effective video ads tailored to an action objective using Google's ABCDs of effective creative. ... video action, video ad creative, creative basics, video action ads, action creative, creative essentials, video creative, video creative essentials, Action ABCDs, creative for action, youtube creative, video ads, create video,...
Learn how to set up Google Display ads to influence awareness, apply best practices, and optimize once your campaign is running. ... demographics, detailed demographics, detailed demo, detailed demographics targeting, demographics targeting, affinity, custom affinity, upper funnel, awareness, display campaign ... Whether you have a new product...
Create and select attribution models in Display & Video 360. ... performance measure, reporting, tools, attribution models, DV360, display & video 360, Display & Video 360 ... Why use attribution tools in Display & Video 360? Display & Video 360 and Campaign Manager 360 let users customize attribution models to reflect their criteria for...
Discover the Video ad formats that are best suited for awareness goals, as well as tips for implementing them. ... YouTube, video, awareness, Google Ads, campaign setup, video campaigns, marketing objectives, Bumpers, Bumper ads, Skippable in-stream, In-feed, Non-skippable in-stream, Masthead ... Select the option that best describes your...
Learn how to set up Google Display ads to influence awareness, apply best practices, and optimize once your campaign is running. ... demographics, detailed demographics, detailed demo, detailed demographics targeting, demographics targeting, affinity, custom affinity, upper funnel, awareness, display campaign ... Audience campaigns focused on...
Learn how optimization strategies can help marketers increase sales or leads with Search campaigns. ... boost conversion-based bidding strategies, conversions, lead generation, increase sales, marketing objectives, business objectives, bid strategies, bid strategy, bidding, target cost per action, tcpa, keyword strategy, Broad Match, DSA,...
Descubre cómo evaluar el valor total de cada cliente de tu aplicación. ... medición, aplicaciones, métricas de aplicaciones, métricas de apps, medir aplicaciones, valor del tiempo de vida del cliente ... El valor del tiempo de vida del cliente (TVC) es una de las métricas empresariales de rendimiento más poderosas. Además de ser una herramienta...
Describe the importance of AI throughout Google Ads campaigns. ... automation, cross-channel automation, google automation, ai, google's ai, ai solutions ... Identify your objectives Build a strong data strategy Activate everywhere with Google's AI solutions Drive the right metrics Test, learn, and scale For individual leaders, the agility...
... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
Learn how to make effective video ads using Google's ABCDs of effective creative. ... video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, ABCDs ... Have you ever been asked about the impact of the ABCDs creative...
Learn the role Display & Video 360 plays within the Google Marketing Platform suite of products. Understand the five modules within Display & Video 360 and how they can help you manage your campaign from end to end. ... Display & Video 360, DV360, Google Marketing Platform, GMP, digital marketing, ad campaign, display campaigns, demand side...