## Why brick and mortar retailers need to get their products on Google ... Pointy from Google displays your in-store products directly on your Business Profile on Google. Shoppers can see your inventory or browse for a particular product in the Pointy-powered ‘See What’s in Store’ section ... Google My Business
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate...them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion rate compared to offline ROAS or in-store...
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Module 3: Local Campaigns/ Performance Max for store goals
Advanced Omnichannel Certificate...campaigns show you/your client's ads across Google properties: Search, Display, Gmail, Maps, Business Profile, and YouTube. They also provide visibility to new ad inventory such as Maps promoted pins and...