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Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience. Take a look at the following terms – do you know what they mean in the web analytics world?

• Duration 2m
• Rating 4.9

Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?

• Duration 2m
• Rating 4.8

...these reports for accounting purposes. Dozens of interconnected metrics and dimensions overlap to form a comprehensive picture of performance. Content Manager provides insight to how content performs across many...

• Duration 15m
• Rating 4.9
• Advanced

Find out how to manage your territorial ownership appropriately to unlock revenue sources. ... New Article Title Monetize content with shared ownership New Article Title Stay on top of your applied policies New...

• Duration 15m
• Rating 4.8
• Advanced

...content owner.U.S. courts will evaluate fair use on a case-by-case basis to determine the specific outcome.YouTube has a Fair Use Protection initiative to raise awareness of fair use within our community.The U.S....

• Rating 4.7
• Advanced

...your new hair salon and you want to make sure people find you when they search online. Your friend recommended Google My Business as a way to get your business online for people to see. But, how can Google My...

• Duration 7m
• Rating 4.8
• Beginner

...business on Google. Let’s use this picture of the two of us standing next to the guitar. Then, when people come into the store, they’ll know who to look for if they need help. Next, let’s change our cover photo to...

• Duration 10m
• Rating 4.6
• Beginner