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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?

• Duration 2m
• Rating 4.8

From websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more...

• Path
• Duration 40m
• Rating 5.0

Acquire the skill set for which you can productively work from anywhere. You will learn how to use a digital agenda, stay organized and run effective meetings. After completing this learning path, you will be able to: Connect with coworkers, business associates, and contacts from anywhere using Google Meet. Use Google Chat to communicate with...

• Path
• Rating 4.5
• Beginner

Obtain the necessary skills to be successful in the workplace. Learn how to communicate effectively and collaborate digitally via email. You will also grasp on how to give and receive written feedback effectively. After completing this learning path, you will be able to: Improve your digital collaboration and communication skills using online...

• Path
• Rating 4.7
• Beginner

Sasha loves travelling, jazz music, shopping and dining out. Which, if any, of Sasha's recent activities might have used APIs (Application Programming Interfaces)?

• Duration 2m
• Rating 4.8

Now it’s time to gauge your current search skills. For each of the following questions, use your device to search online and find the answer. We suggest a maximum of two minutes per question.

• Duration 8m
• Rating 5.0

Learn how to use your free Google My Business to create listings that will stand out when customers search online. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... small business, account management, adwords express, adwords, ... Learn how to use your free Google My Business to create listings...

• Path
• Duration 42m
• Rating 4.8
• Beginner
• Award

Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings?

• Duration 3m
• Rating 5.0

Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.

• Duration 2m
• Rating 4.8

...your fair share of revenue New Article Title Try it Try it Check your knowledge MCQ New Article Title New Article Title MARK AS COMPLETE yt_ca_mc01_5.1 cid-multi-claims%2Fcid-multi-claims_restrictivenessscale-en...

• Duration 15m
• Rating 4.8
• Advanced

Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?

• Duration 2m
• Rating 5.0

Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?

• Duration 2m
• Rating 5.0

To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?

• Duration 2m
• Rating 5.0

Kira wants to master the art of self-promotion so she can use it more in work, and with her family and friends. It's proving difficult though, as she's struggling to get over some of the misconceptions she's heard about it. Can you help her out?

• Duration 2m
• Rating 4.7

Hamish has created a website with an online booking system for his salon appointments. He wants to engage more with his customers and came up a list of goals. Help Hamish to match each task with the online tool you think he should use to achieve his goal.

• Duration 1m
• Rating 4.8

Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website. She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices. Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?

• Duration 2m
• Rating 4.8

Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.

• Duration 2m
• Rating 4.7

Jim owns a local bike shop and wants to be noticed more by the people in his town. He decides to use the internet to connect with customers online by creating a listing for his business in a local directory like Google My Business. Help Jim create his listing by choosing the minimum information he should add.

• Duration 2m
• Rating 4.8

Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?

• Duration 2m
• Rating 5.0