Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.
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Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?
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Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?
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To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?
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Kira wants to master the art of self-promotion so she can use it more in work, and with her family and friends. It's proving difficult though, as she's struggling to get over some of the misconceptions she's heard about it. Can you help her out?
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Manage multi-claim scenarios
YouTube Asset Monetization...Scenarios Scenario 2 Get your fair share of revenue Get your fair share of revenue Try it Try it Check your knowledge MCQ MARK AS COMPLETE yt_ca_mc01_5.1 cid-multi-claims%2Fcid-multi-claims_restrictivenessscale-en...
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Build your web presence
Get a business onlineFrom websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more...
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Hamish has created a website with an online booking system for his salon appointments. He wants to engage more with his customers and came up a list of goals. Help Hamish to match each task with the online tool you think he should use to achieve his goal.
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Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website. She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices. Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?
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Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.
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Jim owns a local bike shop and wants to be noticed more by the people in his town. He decides to use the internet to connect with customers online by creating a listing for his business in a local directory like Google My Business. Help Jim create his listing by choosing the minimum information he should add.
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Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?
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In this path, you will explore a variety of Google digital tools and how they can be used to increase productivity in the workplace and in everyday life. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the...
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In this path, you will explore a variety of Google digital tools and how they can be used to increase productivity in the workplace and in everyday life. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the...
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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...
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Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...
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Get your business noticed and connect with more customers through social media, video, and content marketing. About this course Take our course free of charge to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with...
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...online, and stay safe from hackers. About this course Start our course free of charge to discover what it takes to start and run a successful business online. You'll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally. ... Grow with with ériques ,Google Ateliers Numériques
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Learn how search engines and online advertising can help you connect with more customers. About this course Start our course free of charge to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales...
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Get simple tips and advice on writing for businesess, and learn how to make your communications concise, easy-to-read, and engaging. About this course Business writing is any written communication used in a professional setting. It could be an email, memo, presentation or report. In this free of charge course, you’ll learn some tips and guides...
