Understanding Creative Fundamentals
Learn how to build campaigns with relevant and impactful ads across Google platforms.
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Succeeding Within Your Agency
Whether you’re a marketing strategist or an account manager looking to drive results, start your journey here.
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Google Ads Optimization Score
Learn how to use optimization score recommendations to improve campaign performance.
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Build Your Campaign Strategy with Search Ads 360
Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns.
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Elevate Your Campaigns with Programmatic Buying
Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers.
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Google Ads Apps Certification
Earn a Google Ads Apps Certification by demonstrating your ability to create and optimize App campaigns to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
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Learn how to create and optimize Google App campaigns
Master the fundamentals of using Google App campaigns to deliver relevant ads, and help grow your business with the power of machine learning.
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Drive foot traffic to your store with Google Ads
Learn how Google Ads can help you drive traffic to your store. Note: Given the challenging environment many businesses need to operate in as a result of the COVID-19 outbreak, we understand that some of the best practices shared in...
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Master creative essentials with Google Ads
Learn the creative essentials to build campaigns that deliver the right message across Google platforms. Understand how to make your ads relevant to your audience by using the right tools and creative formats.
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Increase awareness with Google Ads
Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates.
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Improve campaign performance with optimization score
Learn how to use optimization score recommendations to get the best results from your Google Ads campaigns.
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Distance Learning For Educators
Google Workspace for Education Fundamentals enables educators to support learners at any distance, even with learners using a second language or with intermittent internet.
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New Android Enterprise Training Home (link)
Come check out our new home for Android Enterprise training located at googlepartnertraining.com. All current paths have been migrated and new materials are coming soon.
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Welcome to Skillshop, a destination for every kind of learner
Whether you’re a beginner or expert, business owner or strategist, Skillshop is your one-stop shop for Google product training.
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Google Ads Video Certification
Earn a Google Ads Video Certification by demonstrating your ability to get results from YouTube and Google Video advertising solutions. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
