... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...
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... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...
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Feel more confident about public speaking, and learn how to quickly and easily tailor your speeches to specific audiences. About this course Speaking in public is not something we are born with, but something that is learnt. Public speaking is not only for a select group of people, it can be learnt by anyone. This free of charge course will...
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Learn how networking can help you take control of your career, find a job, or grow your business. About this course Whether you are running a business, making your next professional step, or looking for work, networking can help you take control of your career. This free of charge course will help you build your network and personal brand, both...
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Get simple tips and advice on writing for businesess, and learn how to make your communications concise, easy-to-read, and engaging. About this course Business writing is any written communication used in a professional setting. It could be an email, memo, presentation or report. In this free of charge course, you’ll learn some tips and guides...
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Learn how to develop and maintain healthy tech habits. About this course Technology plays a big part in most people’s lives these days, but how do you make sure it actually improves your life rather than distracts from it? In this module, you’ll discover why a healthy relationship with technology is so important, and how you can become more...
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Get an introduction to code, find out how it works, what it can do, and how it can benefit you. About this course Code powers everything from laptops to vending machines to cars. But how does it work? In these course videos, you'll learn what code is, why so many coding languages exist, and how they are matched to achieve specific tasks. Most...
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Learn how to write a CV, prepare for interviews, and land that next job. About this course With the right tools and skills, anyone can achieve their dream job. Start our free of charge course and learn how to create a great CV and covering letter, develop your online presence, nail the interview, and stay on track to landing your next job. ...
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Become better at managing your time, and learn how delegation and prioritisation can help you work more efficiently. About this course Managing time successfully is essential to ensuring you're as productive as possible. Start our course free of charge and learn how to boost your productivity with cloud collaboration tools, as well as how...
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Discover how speaking about your achievements can boost your confidence and powers of persuasion. About this course Learning to speak openly about your achievements will help others understand your strengths and skills. In these course videos, we'll discuss self-promotion and why it can be so difficult, and also share practical tips on boosting...
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Learn how to take your business global and start selling to customers abroad. About this course Want to know what it takes to go global? Discover how to enter new markets and sell to customers around the world, with our free of charge course on how to expand a business internationally. ... Google Ateliers Numériques ,Google Ateliers Numériques...
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Learn the basics of online security, how it applies to you and your business. About this course Improving your online business security is an important piece of keeping your business healthy overall. In these free of charge course videos, we’ll introduce the basics of online security so that you can examine how it applies to your employees, your...
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Discover the power of ideas, and explore the tools and techniques you can use to capture your audience’s attention. About this course Your ideas become more powerful if you learn how to share them. In this free of charge course you'll build a toolkit of simple tools to help you organise and share your ideas effectively. You’ll learn how to take...
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Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...
