...LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online...
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Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?
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... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...
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To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?
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...the highlights of the data that was gathered: - 75% of all eBook downloads came via his social media posts, 15% coming from his email newsletter and 10% via organic search traffic - Most eBook downloads occured between 5.00 p.m. and 7.00 p.m. - Facebook accounted for 65% of social media eBook downloads, LinkedIn made up another 25%, while...
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Find success with analytics
Understand customers needs and online behaviours...loads of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you'll soon be able to measure organic search analytics, understand SEM data and master segmentation techniques.
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How to show your products on Google
Pointy, a part of Google...you sell. Pointy does this by adding your products to Google and showing them to nearby shoppers when they search for a product or store. Pointy connects to your point of sale system (either by a Pointy box or app...
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Improve your online business security
Improve your online business securityPrivacy and security should always be a top priority for any business. In these videos, we’ll introduce the basics of online security so that you can examine how it applies to your employees, your company, your users...
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Get noticed locally
Get a business online...local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in mobile marketing and building a local search presence.
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Help people nearby find you online
Make sure customers find you onlineThanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to...
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Students use digital tools to search for a job, write a resume and cover letter, and stand out in interviews, all while conveying their personal brand. If you choose to teach just one core lesson in this path, we recommend the lesson marked with *. Note: Some courses contain links to sites that may not be available in your preferred language or...
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Land your next job
Land your next job...tools and skills up your sleeve. In these videos, you’ll learn how to polish your CV and covering letter, develop your online presence, prepare for interviews and manage the job search process from start to finish.





