... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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Set your usage and match policies
YouTube Content Ownership...track, or block videos for which you have rights. ... Introduction Set your policies to support your business Set your policies to support your business Distinguish upload and match policies Distinguish usage and...
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Module 1: Local Inventory Ads
Advanced Omnichannel Certificate...and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries:...
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How to show your products on Google
Pointy, a part of Google...show up When you connect to Pointy, your in-store products will automatically be displayed on your Google Business Profile. ... Google Google ... Your products also have the potential to appear in...
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Introduction: Grow Offline Sales with Google
Advanced Omnichannel Certificate...experience and expert advice - Google’s omnichannel products help connect customers with the businesses ready to serve them.In this module, you'll learn how to:Identify factors that make up the omnichannel...
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...Waze's History Reach Nearby Customers With Waze Ads In this course, you will learn the fundamentals about Our Mission, Power in Numbers, a Brief History of Waze and how businesses of all sizes can advertise on Waze to connect directly with customers while they’re on the go. Waze is where people and technology meet to solve transportation...
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Waze’s ad formats can help you capture attention and prompt action during relevant in-car moments. In this section you’ll learn how our formats are designed to influence navigation behaviors and drive impact. ... Stand Out From the Crowd Navigation Behaviors: Formats That Matter Join Your Consumers on the Ride Offer Awareness Call to Actions &...
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Module 4: Measuring Offline Impact
Advanced Omnichannel Certificate...it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up data. It's important to understand how Google measures...
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Upload and match policies
YouTube Music Rights Management Certification... Check your knowledge Consider your circumstances Try it Set your policies to support your business Tailor your policies to fit Require a manual review of claims Assign predefined policies at scale When would you...
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You’ve almost reached your destination! Before you arrive let’s review a few things! ... The Power of Waze Wrap Up & Resources With Waze integrated into your advertising strategy, the car is no longer a digital dark zone. Now you can connect with drivers in that critical moment before a purchase decision.To learn more about our formats visit our...